Category Archives: Product Research

Why Budweiser’s ‘America’ can is a great idea

Editor’s note: Daryl Weber is a brand consultant and author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. You can’t think of American beer without thinking of Budweiser. While in many ways it’s just another massed produced, … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Neuromonitoring, Product Research | Comment

Why luxury brands should take advantage of consumer-generated content

Editor’s note: Maria Di Martino is senior PR manager EMEA at social media SaaS company, Bazaarvoice, London. This is an edited version of a post that originally appeared here under the title, “The voice of the customer is revolutionizing the … Continue reading

Posted in Brand and Image Research, Consumer Research, Customer Satisfaction, Product Research, Shopper Insights | Comment

Wearables and the mobile wallet revolution

Editor’s note: Abe Vinjamuri is a payment-tech and e-commerce project lead, strategist at market research firm Chadwick Martin Bailey, Boston. This is an edited version of a post that originally appeared here under the title, “New study: How wearables will … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Market Research Findings, New Product Research, Product Research, Shopper Insights | Comment

Steps utility brands must take to engage next-gen users

Editor’s note: Tim Veitengruber is a director in the energy division of research firm Market Strategies International, Detroit, Mich. This is an edited version of a post that originally appeared here under the title, “Utilities must evolve for next gen … Continue reading

Posted in Brand and Image Research, Consumer Research, Customer Satisfaction, Product Research | 1 Comment

What’s in store for retail in 2016?

Editor’s note: Nikki Baird is managing partner at Retail Systems Research, Denver. This is an edited version of a post that originally appeared here under the title, “2016: The year of…” So apparently I have a thing I do. I … Continue reading

Posted in Consumer Research, Customer Satisfaction, Innovation in Market Research, Product Research, Research Industry Trends, Retailing, Shopper Insights | Comment

Are consumers breaking up with mass market?

Editor’s note: Dave Fish is responsible for global marketing and product development for Maritz Research, St. Louis. This is an edited version of a post that originally appeared here under the title, “It’s not you, it’s me. The quiet breakup … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Food/Sensory Research, Market Research Findings, Millennials, Product Research, Promotion Research, Retailing, Shopper Insights | 2 Comments

How mobile wallet apps are changing consumer habits

Editor’s note: Nielsen Newswire is the digital news channel of Nielsen, a global provider of consumer information and insights. The following piece was originally published here under the title, “Paying it forward: How mobile wallet apps are changing consumer habits.” … Continue reading

Posted in Behavioral Research, Brand and Image Research, Consumer Research, Market Research Findings, Marketing Best Practices, Product Research, Retailing, Shopper Insights, Uncategorized | Comment

Why retailers should stop relying on old strategies to stay relevant

Editor’s note: Demetrios Tzortzis is associate principal of digital strategy at marketing technology and services company Acxiom, Denver. This is an edited version of a post that originally appeared here under the title, “Will retailers bend for these trends?” The … Continue reading

Posted in Advertising Research, Big Data, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Data Privacy, Demographics, Millennials, Product Research, Promotion Research, Shopper Insights | Comment

Q&A: How Carlsberg Group is driving results through shopper marketing

Editor’s note: Rayana Pandey is editor at Marketing magazine, Singapore. The following is an edited version of an interview with Priyadarshini Sharma, international brand director for premium brands , Asia at Carlsberg Group, presented by Marketing magazine and originally published here … Continue reading

Posted in Consumer Research, Customer Satisfaction, Product Research, Promotion Research, Public Opinion/Social Research, Retailing, Shopper Insights | Comment

Why retailers still benefit from in-store surveys

Editor’s note: Danni Findlay is director of retail research at Marketing Sciences Unlimited, Winchester, U.K. This is an edited version of a post that originally appeared here under the title, “Why do retailers need to listen to customers ‘in the … Continue reading

Posted in Behavioral Research, Brand and Image Research, Consumer Research, Customer Satisfaction, Interviewing, Market Research Techniques, One-on-One Interviewing, Online Surveys and Research, Product Research, Retailing, Shopper Insights | Comment