Category Archives: Product Research

Why retailers should stop relying on old strategies to stay relevant

Editor’s note: Demetrios Tzortzis is associate principal of digital strategy at marketing technology and services company Acxiom, Denver. This is an edited version of a post that originally appeared here under the title, “Will retailers bend for these trends?” The … Continue reading

Posted in Advertising Research, Big Data, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Data Privacy, Demographics, Millennials, Product Research, Promotion Research, Shopper Insights | Comment

Q&A: How Carlsberg Group is driving results through shopper marketing

Editor’s note: Rayana Pandey is editor at Marketing magazine, Singapore. The following is an edited version of an interview with Priyadarshini Sharma, international brand director for premium brands , Asia at Carlsberg Group, presented by Marketing magazine and originally published here … Continue reading

Posted in Consumer Research, Customer Satisfaction, Product Research, Promotion Research, Public Opinion/Social Research, Retailing, Shopper Insights | Comment

Why retailers still benefit from in-store surveys

Editor’s note: Danni Findlay is director of retail research at Marketing Sciences Unlimited, Winchester, U.K. This is an edited version of a post that originally appeared here under the title, “Why do retailers need to listen to customers ‘in the … Continue reading

Posted in Behavioral Research, Brand and Image Research, Consumer Research, Customer Satisfaction, Interviewing, Market Research Techniques, One-on-One Interviewing, Online Surveys and Research, Product Research, Retailing, Shopper Insights | Comment

What marketing researchers are discussing

Editor’s note: Susan Frede is vice president of research methods and best practices at online research firm Lightspeed GMI. This is an edited version of a post that originally appeared here under the title, “What are marketing researchers discussing?” The … Continue reading

Posted in Big Data, Consumer Psychology, Consumer Research, Customer Satisfaction, Data Processing, Product Research, Qualitative Research, Quantitative Research, Research Communities, Research Industry Trends, Shopper Insights | 1 Comment

Why Sony turned to user-generated content

Editor’s note: Brent Robinson is a social media strategist at Bazaarvoice, Austin, Texas. This is an edited version of a post that originally appeared here under the title, “Creating community with user-generated content: An interview with Sony.” Sony Electronics is … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Product Research, Promotion Research, Public Opinion/Social Research, Shopper Insights | Comment

Auto industry demand slowing in Brazil

Editor’s note: Janaina Gilsoul is a research consultant and industry analyst for Atlanta-based Geo Strategy Partners. This is an edited version of a post that originally appeared here under the title, “Will Brazil remain the country of the future?” In … Continue reading

Posted in Automotive Research, Behavioral Research, Consumer Research, Product Research | Comment

Will path-to-purchase data change merchandise planning?

Brian Kilcourse is managing partner at Retail Systems Research, San Francisco. This is an edited version of a post that originally appeared here under the title, “Is the customer dimension in merchandise planning over-hyped?” I remember the first time I … Continue reading

Posted in Advertising Research, Behavioral Research, Big Data, Brand and Image Research, Business and Product Development, Consumer Research, New Product Research, Product Research, Retailing, Shopper Insights | Comment

Keeping up with the changing influence of social media

Editor’s note: Jennifer Sikora is the vice president of marketing at CivicScience, a Pittsburgh research firm. Most consumer marketing and insights research teams have been increasing their social media attention year over year – not just in terms of marketing … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Consumer Research, Millennials, Product Research, Shopper Insights, Social Media and Marketing Research | Comment

The power of consumer reviews in the online search journey

Editor’s note: Greg Rivera is vice president of strategic consulting at Bazaarvoice, Texas. This is an edited version of a post that originally appeared here under the title, “Using consumer reviews to win in search.” Search has changed the consumer … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Product Research, Shopper Insights, The Business of Research | 1 Comment

Busting myths on the tablet purchase journey

Editor’s note: Chris Neal leads Chadwick Martin Bailey’s Tech Practice, Boston. This is an edited version of a post that originally appeared here under the title, “Tablet purchase journey relies heavily on mobile Web.” We all know the consumer purchase … Continue reading

Posted in Advertising Research, Consumer Research, Product Research, Shopper Insights, Social Media and Marketing Research | Comment