Category Archives: Product Research

Keeping up with the changing influence of social media

Editor’s note: Jennifer Sikora is the vice president of marketing at CivicScience, a Pittsburgh research firm. Most consumer marketing and insights research teams have been increasing their social media attention year over year – not just in terms of marketing … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Consumer Research, Millennials, Product Research, Shopper Insights, Social Media and Marketing Research | Comment

The power of consumer reviews in the online search journey

Editor’s note: Greg Rivera is vice president of strategic consulting at Bazaarvoice, Texas. This is an edited version of a post that originally appeared here under the title, “Using consumer reviews to win in search.” Search has changed the consumer … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Product Research, Shopper Insights, The Business of Research | 1 Comment

Busting myths on the tablet purchase journey

Editor’s note: Chris Neal leads Chadwick Martin Bailey’s Tech Practice, Boston. This is an edited version of a post that originally appeared here under the title, “Tablet purchase journey relies heavily on mobile Web.” We all know the consumer purchase … Continue reading

Posted in Advertising Research, Consumer Research, Product Research, Shopper Insights, Social Media and Marketing Research | Comment

The increasing value of shopper technologies

Editor’s note: Erik Olson is the vice president and senior qualitative research consultant at Market Strategies International, Conn. This is an edited version of a post that originally appeared here under the title “Shopper technologies come of age.” Intercepting or … Continue reading

Posted in Behavioral Economics, Brand and Image Research, Consumer Research, Product Research, Qualitative Research, Retailing, Shopper Insights | Comment

How to get the most from exploratory research

Editor’s note: Andrew Fu is a project manager with iModerate, a Denver research firm. There’s nothing more exciting for a market researcher than learning something unexpected and new from a respondent – and many times the initiatives that uncover the … Continue reading

Posted in Brainstorming Research, Concept Research, Focus Groups, Product Research, Qualitative Research | Comment

For innovation, divide to conquer

Editor’s note: Drew Boyd is executive director, MS-marketing program, assistant professor of marketing and innovation, Carl H. Lindner College of Business, University of Cincinnati. This is an edited version of a post that originally appeared here under the title “The … Continue reading

Posted in Brainstorming Research, Brand and Image Research, Product Research | Comment

When developing new products, why is it important to start with good ideas?

Editor’s note: Shari Morwood is an innovation process facilitator at Minneapolis-based research firm Ideas To Go. This is an edited version of a post that originally appeared here under the same title. How important is it to start with a … Continue reading

Posted in Brainstorming Research, Concept Research, Product Research | Comment