Category Archives: Product Research

How to get the most from exploratory research

Editor’s note: Andrew Fu is a project manager with iModerate, a Denver research firm. There’s nothing more exciting for a market researcher than learning something unexpected and new from a respondent – and many times the initiatives that uncover the … Continue reading

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For innovation, divide to conquer

Editor’s note: Drew Boyd is executive director, MS-marketing program, assistant professor of marketing and innovation, Carl H. Lindner College of Business, University of Cincinnati. This is an edited version of a post that originally appeared here under the title “The … Continue reading

Posted in Brainstorming Research, Brand and Image Research, Product Research | Comment

When developing new products, why is it important to start with good ideas?

Editor’s note: Shari Morwood is an innovation process facilitator at Minneapolis-based research firm Ideas To Go. This is an edited version of a post that originally appeared here under the same title. How important is it to start with a … Continue reading

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