Category Archives: Qualitative Research

Qualitative research and the hero’s journey

Editor’s note: Lynne Van Dyke is principal at market research and consulting firm KS&R, Syracuse, N.Y. This is an edited version of a post that originally appeared here under the title, “Ideation and the hero’s journey.” I love action movies. … Continue reading

Posted in Consumer Research, Customer Satisfaction, Market Research Techniques, Millennials, Qualitative Research | Comment

4 steps to a more successful customer segmentation strategy

Editor’s note: Conor Wilcock is research director at B2B International, a business-to-business market research agency, New York. American firms are lagging behind European peers when it comes to employing customer segmentation within a firm’s marketing strategy, according to a recent … Continue reading

Posted in Business-To-Business Research, Focus Groups, International Research, Market Research Best Practices, Market Research Findings, Market Research Techniques, Qualitative Research | 1 Comment

From The Quirk’s Event: Combining old with new and partnering with customers

Editor’s note: Julie Wittes Schlack is senior vice president, innovation and design at Communispace Corporation, a Web-based software and services firm out of Boston. This is an edited version of a post that originally appeared here under the title, “Bagels, … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Ethnographic Research, Innovation in Market Research, Market Research Best Practices, Market Research Case Studies, Market Research Techniques, Marketing Best Practices, Qualitative Research, Quantitative Research, Research Industry Trends, State of the Research Industry, The Business of Research | Comment

What marketing researchers are discussing

Editor’s note: Susan Frede is vice president of research methods and best practices at online research firm Lightspeed GMI. This is an edited version of a post that originally appeared here under the title, “What are marketing researchers discussing?” The … Continue reading

Posted in Big Data, Consumer Psychology, Consumer Research, Customer Satisfaction, Data Processing, Product Research, Qualitative Research, Quantitative Research, Research Communities, Research Industry Trends, Shopper Insights | 1 Comment

Millennials: a primer

Editor’s note: Susana La Luz-Hawkins leads design research projects for Lextant, a Columbus, Ohio, qualitative research firm. This post originally appeared in the February 2015 issue of Quirk’s as a sidebar for the article titled, “Qualitative approach aims to have … Continue reading

Posted in Behavioral Research, Consumer Research, Millennials, Qualitative Research | Comment

Avoiding 3 common conjoint analysis pitfalls

Editor’s note: Liz White is an analyst with Chadwick Martin Bailey’s advanced analytics team in Boston. This is an edited version of a post that originally appeared here under the title, “Conjoint analysis: 3 common pitfalls and how to avoid … Continue reading

Posted in Consumer Research, Data Processing, Market Research Best Practices, Qualitative Research, Quantitative Research | 1 Comment

5 trends for qual in 2015

Editor’s note: Ray Fischer is the CEO of Detroit-based online marketing research platform Aha! This is an edited version of a post that originally appeared here under the title, “5 emerging trends for online qualitative research in 2015.” 2014 proved … Continue reading

Posted in Consumer Research, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Qualitative Research, Research Industry Trends | Comment

What do Shakespeare and MR have in common?

Editor’s note: Reyn Kinzey is vice president of Kinzey and Day Market Research, Richmond, Va. It’s pretty audacious to think about re-writing Shakespeare (although thousands of directors have done it), but I’d like to change one scene in Hamlet. When … Continue reading

Posted in Consumer Research, Market Research Best Practices, Qualitative Research | 1 Comment

The increasing value of shopper technologies

Editor’s note: Erik Olson is the vice president and senior qualitative research consultant at Market Strategies International, Conn. This is an edited version of a post that originally appeared here under the title “Shopper technologies come of age.” Intercepting or … Continue reading

Posted in Behavioral Economics, Brand and Image Research, Consumer Research, Product Research, Qualitative Research, Retailing, Shopper Insights | Comment

Online qual: building a better respondent guide

Editor’s note: Ray Fischer is the CEO of Detroit-based online marketing research platform Aha! This is an edited version of a post that originally appeared here under the title, “How to create a successful qualitative research study: Building a better … Continue reading

Posted in Consumer Research, Market Research Best Practices, Market Research Techniques, Qualitative Research | Comment