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Category Archives: Qualitative Research
Why there’s no excuse for research that doesn’t engage
Editor’s note: Adam Rossow is partner and head of marketing at Denver research firm iModerate. This is an edited version of a post that originally appeared here under the title “Don’t overlook research’s other benefit.” In a recent blog post, … Continue reading
Ancient Greeks and the focus group
Editor’s note: Rob Stone is CEO of Market Strategies International, a Livonia, Mich., research firm. This is an edited version of a post that originally appeared here under the same title. I’ve never had anyone wear a toga to one … Continue reading
Posted in Focus Groups, Qualitative Research
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Qual & Quant: A love story
Editor’s note: Adam Rossow is partner and head of marketing at iModerate, a Denver research firm. This is an edited version of a post that appeared here under the same title. In honor of Valentine’s Day, we wanted to celebrate … Continue reading
Five ways to fix focus groups
Editor’s note: Tim Coffey is president of VictusVeritas Insights, a Cincinnati research firm. This is an edited version of an article that originally appeared in the firm’s e-newsletter under the same title. Nobody seems to like focus groups. And yet, … Continue reading
Researchers, be thankful for these 7 things
Editor’s note: Alexis Siegle is sample manager at Denver research firm iModerate. This is an edited version of a post that originally appeared here under the title “7 Things That Market Researchers Have to be Thankful for This Season.” Thanksgiving … Continue reading
English or Spanish or both?
Editor’s note: Roy Eduardo Kokoaychuk is a partner at ThinkNow Research, Burbank, Calif. This is an edited version of a post that originally appeared here under the title “Hispanics and Language – English or Español?” Marketers frequently struggle with whether … Continue reading
Is methodological rigor getting neglected?
Editor’s note: Edward Appleton is European consumer insights manager at a major multinational based in Munich, Germany. Market research is undergoing an exciting phase of change – the survey is under attack as a shallow method of accessing people’s real … Continue reading
15 tips for getting the most out of focus groups
Editor’s note: Lynnette Leathers is president of Mindspot Inc., an Orlando, Fla., research firm. This is an edited version of a post that originally appeared here under the same title. Research is simply a process to get information and insights … Continue reading