Category Archives: Qualitative Research

Choosing a market research methodology

Editor’s note: Louisa Thistlethwaite is research quality manager at market research firm FlexMR, London. This is an edited version of a post that originally appeared here under the title, “How to choose a market research methodology.” Businesses are increasingly challenging … Continue reading

Posted in Innovation in Market Research, Market Research Best Practices, Market Research Techniques, Qualitative Research, Quantitative Research | Comment

Reviewing the Quirk’s Event 2016

Editor’s note: Lori Reiser is principal consultant at research firm Advanis, Kitchener-Waterloo, Ontario. This is an edited version of a post that originally appeared here under the title, “Quirk’s Event conference review: Confidently finding our place.” Last month, the Quirk’s … Continue reading

Posted in Consumer Research, Innovation in Market Research, Market Research Best Practices, Market Research Findings, Marketing Best Practices, Marketing Research Resources, Qualitative Research, Quantitative Research, Research Communities, Research Industry Trends, State of the Research Industry | Comment

Are you ready for a marketing research brand restage?

Editor’s note: Joel Rubinson is the president and founder of Rubinson Partners, a New York-based marketing research consulting firm. This is an edited version of a post that originally appeared here under the title, “Fixing a brand called marketing research.” … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Innovation in Market Research, Market Research Best Practices, Market Research in the News, Marketing Best Practices, Marketing Research Resources, New Product Research, Qualitative Research, Quantitative Research, Research Communities, Research Industry Trends | 2 Comments

How to conduct medical market research with children and young people

Editor’s note: Huw Davies is qualitative services manager at U.K.-based research firm Gillian Kenny Associates. Children and young people are a vital demographic in all fields of market research; they often give more honest answers than adults and can provide … Continue reading

Posted in Health Care Research, Market Research Best Practices, One-on-One Interviewing, Qualitative Research | Comment

Translating social wisdom into lessons on community engagement

Editor’s note: Rachel Belinky is community strategist at market research firm Ipsos SMX, Cincinnati. This is an edited version of a post that originally appeared here under the title, “Leveraging social wisdom for better community insights.” As market researchers we … Continue reading

Posted in Consumer Research, Market Research Techniques, Online Surveys and Research, Public Opinion/Social Research, Qualitative Research, Research Communities, Social Media and Marketing Research | Comment

Producing consistent results through quant+qual integration

Editor’s note: Hubertus Hofkirchner is CEO ofPrediki Prediction Services Vienna. This is an edited version of a post that originally appeared here under the title, “New qualitative: Tapping crowd intelligence for advertising efficiency.” “Qualitative is the better-suited research method, bring … Continue reading

Posted in Market Research Best Practices, Market Research Findings, Market Research Techniques, Qualitative Research, Quantitative Research, Research Industry Trends | 1 Comment

Distinguishing MROCs from panels and social network communities

Editor’s note: George Dichiaro is a vice president and senior research consultant at research firm Market Strategies International, New York City. This is an edited version of a post that originally appeared here under the title, “Let’s MROC and roll: … Continue reading

Posted in Consumer Research, Data Collection/Field Services, Ethnographic Research, Innovation in Market Research, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Qualitative Research, Research Communities | Comment

The truth about aging privacy laws and MR

Editor’s note: Jennifer Glasgow is a global privacy and public policy officer at Acxiom, a Little Rock, Ark., research company. This is an edited version of a post that originally appeared here under the title, “The good, bad and ugly … Continue reading

Posted in Market Research Best Practices, Market Research in the News, Market Research Techniques, Qualitative Research, Quantitative Research, Research Blogs and Communities, Research Communities, Research Software, State of the Research Industry | Comment

Hybrid research: combining methods for smart results

Editor’s note: Katrina Noelle is principal of KNow Research, qualitative marketing research consulting firm, San Francisco. Janet Standen is director of consumer insights at JS Strategic Insights, San Francisco. The qualitative research landscape is ever changing and is full of … Continue reading

Posted in Focus Groups, Market Research Best Practices, Market Research Techniques, Qualitative Research, Quantitative Research, Research Software | Comment

Qualitative research and the hero’s journey

Editor’s note: Lynne Van Dyke is principal at market research and consulting firm KS&R, Syracuse, N.Y. This is an edited version of a post that originally appeared here under the title, “Ideation and the hero’s journey.” I love action movies. … Continue reading

Posted in Consumer Research, Customer Satisfaction, Market Research Techniques, Millennials, Qualitative Research | Comment