Category Archives: Qualitative Research

Is MR standing still?

Editor’s note: Jeroen Rietberg is the director at analysis and reporting company Intellex, Netherlands. There is no denying the fact that the market research industry is changing and changing fast. There are those who claim that the industry might even … Continue reading

Posted in Big Data, Public Opinion/Social Research, Qualitative Research, Quantitative Research, The Business of Research | Comment

Selfie: the next big thing in respondent feedback

Editor’s note: Jason Jacobs is a mobile solutions engineer for Confirmit, N.Y. With the adoption of mobile technologies reaching new heights, the abilities and capabilities for researchers are ever expanding. It is estimated that over 80 percent of the world … Continue reading

Posted in Advertising Research, Consumer Research, Customer Satisfaction, Innovation in Market Research, Qualitative Research, Quantitative Research, Research Industry Trends, Retailing, Shopper Insights, Social Media and Marketing Research, The Business of Research | 1 Comment

Qualitative recruitment in a digital world

Editor’s note: Lisa Boughton is director and co-founder of U.K. fieldwork agency Angelfish. A quick glance at the hot topics setting tongues wagging on market research forums suggests that while researchers are discussing how to harness the power of big … Continue reading

Posted in Market Research Best Practices, Qualitative Research, Research Recruiting, The Business of Research | Comment

How to get the most from exploratory research

Editor’s note: Andrew Fu is a project manager with iModerate, a Denver research firm. There’s nothing more exciting for a market researcher than learning something unexpected and new from a respondent – and many times the initiatives that uncover the … Continue reading

Posted in Brainstorming Research, Concept Research, Focus Groups, Product Research, Qualitative Research | Comment

Who innovates better – men or women?

Editor’s note: Drew Boyd is co-author of Inside the Box: A Proven System of Creativity for Breakthrough Results (Simon & Schuster). Previously a Johnson & Johnson executive, Boyd is an assistant professor of marketing and innovation at the University of … Continue reading

Posted in Brainstorming Research, Brand and Image Research, Concept Research, Qualitative Research | Comment

Online communities vs. focus groups – who wins?

Editor’s note: Huw Davies is qualitative services manager at U.K. research firm Gillian Kenny Associates. The battle lines are drawn for a conflict at the heart of qualitative market research, a fight between the old and the new. On the … Continue reading

Posted in Focus Groups, Health Care Research, Mobile Interviewing, Qualitative Research, Research Communities | Comment

10 tips to ensure engagement in online qualitative

Editor’s note: Layla Shea is founder and chief insights officer at Upwords Marketing Solutions, a Victoria, British Columbia-based research firm. One of the objections some clients still have against asynchronous (not in real time) online qualitative research is that they … Continue reading

Posted in Market Research Best Practices, Online Surveys and Research, Qualitative Research | Comment

Are moderators forgetting how to talk to people?

Editor’s note: Ben Proctor is insights strategist at Miner & Co. Studio, a New York research firm. There’s no question that it’s a great time to be a researcher. Brands have more questions than ever and our bag of tricks … Continue reading

Posted in Focus Groups, Market Research Best Practices, Moderating, Qualitative Research | Comment

No-accident forgiveness: the value of valuing consumers’ emotions

Editor’s note: Mark Ingwer is founder and managing partner of Chicago-based Insight Consulting Group and author of Empathetic Marketing, How to Satisfy the Six Core Emotional Needs of Your Customers. Businesses have always concentrated on ROI as the primary metric … Continue reading

Posted in Brand and Image Research, Qualitative Research | Comment

Five reasons you might want to avoid focus groups

Editor’s note: Héctor Lanz is accounts director at Ipsos ASI in Venezuela and market research professor at Universidad Metropolitana, Caracas. The focus group is probably the concept most frequently associated to market research in popular culture. Focus groups are widely … Continue reading

Posted in Consumer Research, Focus Groups, Qualitative Research | Comment