Category Archives: Quantitative Research

From The Quirk’s Event: Combining old with new and partnering with customers

Editor’s note: Julie Wittes Schlack is senior vice president, innovation and design at Communispace Corporation, a Web-based software and services firm out of Boston. This is an edited version of a post that originally appeared here under the title, “Bagels, … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Ethnographic Research, Innovation in Market Research, Market Research Best Practices, Market Research Case Studies, Market Research Techniques, Marketing Best Practices, Qualitative Research, Quantitative Research, Research Industry Trends, State of the Research Industry, The Business of Research | Comment

What marketing researchers are discussing

Editor’s note: Susan Frede is vice president of research methods and best practices at online research firm Lightspeed GMI. This is an edited version of a post that originally appeared here under the title, “What are marketing researchers discussing?” The … Continue reading

Posted in Big Data, Consumer Psychology, Consumer Research, Customer Satisfaction, Data Processing, Product Research, Qualitative Research, Quantitative Research, Research Communities, Research Industry Trends, Shopper Insights | 1 Comment

Avoiding 3 common conjoint analysis pitfalls

Editor’s note: Liz White is an analyst with Chadwick Martin Bailey’s advanced analytics team in Boston. This is an edited version of a post that originally appeared here under the title, “Conjoint analysis: 3 common pitfalls and how to avoid … Continue reading

Posted in Consumer Research, Data Processing, Market Research Best Practices, Qualitative Research, Quantitative Research | 1 Comment

Is MR standing still?

Editor’s note: Jeroen Rietberg is the director at analysis and reporting company Intellex, Netherlands. There is no denying the fact that the market research industry is changing and changing fast. There are those who claim that the industry might even … Continue reading

Posted in Big Data, Public Opinion/Social Research, Qualitative Research, Quantitative Research, The Business of Research | Comment

Selfie: the next big thing in respondent feedback

Editor’s note: Jason Jacobs is a mobile solutions engineer for Confirmit, N.Y. With the adoption of mobile technologies reaching new heights, the abilities and capabilities for researchers are ever expanding. It is estimated that over 80 percent of the world … Continue reading

Posted in Advertising Research, Consumer Research, Customer Satisfaction, Innovation in Market Research, Qualitative Research, Quantitative Research, Research Industry Trends, Retailing, Shopper Insights, Social Media and Marketing Research, The Business of Research | 2 Comments

Taking the leap into the future of surveys

Editor’s note: Katrina Lerman is senior researcher and corporate videographer with Boston research firm Communispace. I have seen the future of surveys. And it’s glorious. But man, do we have a way to go. When a recent project for one … Continue reading

Posted in Innovation in Market Research, Market Research Best Practices, Mobile Interviewing, Quantitative Research | Comment

Employee engagement surveys: evolution or extinction?

Editor’s note: Ben Egan is a consultant at U.K.-based HR consultancy and bespoke technology firm ETS. The world’s biggest companies spend big money on running employee engagement surveys each year. I’ll wager that many aren’t getting their money’s worth, though. … Continue reading

Posted in Employee Studies, Market Research Best Practices, Quantitative Research, Retailing | Comment

Bracketology for America’s top 64 brands

Editor’s note: Jay Waters is senior vice president and chief strategy officer at Luckie & Co., a Birmingham, Ala., advertising agency. For the past three years in March, when the nation is awash in bracketology, Luckie has joined the frenzy … Continue reading

Posted in Brand and Image Research, Quantitative Research | Comment

Don’t fear disruption, MR firms. Embrace it.

Editor’s note: Based in London, Richard Thornton is the global sales and operations director at Cint, a Stockholm research firm. Without a doubt, the trifecta of big data, new technology and social media has disrupted the traditional market research industry … Continue reading

Posted in Panels, Quantitative Research, Research Industry Trends, State of the Research Industry, The Business of Research | Comment

Three critical components of blending social media into traditional panels

Editor’s note: Darren Bosik is senior methodologist at QuestBack, a Bridgeport, Conn., research firm. Here’s a New Year’s resolution every market researcher should make: Embrace social media as a viable resource for panelists and insights. There’s no refuting that social … Continue reading

Posted in Market Research Best Practices, Online Surveys and Research, Panels, Quantitative Research | Comment