Category Archives: Quantitative Research

Market research: looking back at the last 10 years

Editor’s note: David Ying Hon Ho is director of international studies at market research firm Market Strategies International, Hong Kong. This is an edited version of a post that originally appeared here under the title, “How market research has evolved … Continue reading

Posted in Consumer Research, Innovation in Market Research, International Research, Market Research Techniques, Qualitative Research, Quantitative Research, Research Industry Trends | Comment

Choosing a market research methodology

Editor’s note: Louisa Thistlethwaite is research quality manager at market research firm FlexMR, London. This is an edited version of a post that originally appeared here under the title, “How to choose a market research methodology.” Businesses are increasingly challenging … Continue reading

Posted in Innovation in Market Research, Market Research Best Practices, Market Research Techniques, Qualitative Research, Quantitative Research | Comment

Reviewing the Quirk’s Event 2016

Editor’s note: Lori Reiser is principal consultant at research firm Advanis, Kitchener-Waterloo, Ontario. This is an edited version of a post that originally appeared here under the title, “Quirk’s Event conference review: Confidently finding our place.” Last month, the Quirk’s … Continue reading

Posted in Consumer Research, Innovation in Market Research, Market Research Best Practices, Market Research Findings, Marketing Best Practices, Marketing Research Resources, Qualitative Research, Quantitative Research, Research Communities, Research Industry Trends, State of the Research Industry | Comment

Are you ready for a marketing research brand restage?

Editor’s note: Joel Rubinson is the president and founder of Rubinson Partners, a New York-based marketing research consulting firm. This is an edited version of a post that originally appeared here under the title, “Fixing a brand called marketing research.” … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Innovation in Market Research, Market Research Best Practices, Market Research in the News, Marketing Best Practices, Marketing Research Resources, New Product Research, Qualitative Research, Quantitative Research, Research Communities, Research Industry Trends | 2 Comments

How the digital generation is changing qual

Editor’s note: Lisa Boughton is director at Angelfish Fieldwork, a Cheltenham, and U.K.- based marketing research firm. This is an edited version of a post that originally appeared here under the title, “Millennials and qualitative market research: The generation changing … Continue reading

Posted in Brand and Image Research, Consumer Psychology, Consumer Research, Customer Satisfaction, Quantitative Research | Comment

Producing consistent results through quant+qual integration

Editor’s note: Hubertus Hofkirchner is CEO ofPrediki Prediction Services Vienna. This is an edited version of a post that originally appeared here under the title, “New qualitative: Tapping crowd intelligence for advertising efficiency.” “Qualitative is the better-suited research method, bring … Continue reading

Posted in Market Research Best Practices, Market Research Findings, Market Research Techniques, Qualitative Research, Quantitative Research, Research Industry Trends | 1 Comment

The truth about aging privacy laws and MR

Editor’s note: Jennifer Glasgow is a global privacy and public policy officer at Acxiom, a Little Rock, Ark., research company. This is an edited version of a post that originally appeared here under the title, “The good, bad and ugly … Continue reading

Posted in Market Research Best Practices, Market Research in the News, Market Research Techniques, Qualitative Research, Quantitative Research, Research Blogs and Communities, Research Communities, Research Software, State of the Research Industry | Comment

Hybrid research: combining methods for smart results

Editor’s note: Katrina Noelle is principal of KNow Research, qualitative marketing research consulting firm, San Francisco. Janet Standen is director of consumer insights at JS Strategic Insights, San Francisco. The qualitative research landscape is ever changing and is full of … Continue reading

Posted in Focus Groups, Market Research Best Practices, Market Research Techniques, Qualitative Research, Quantitative Research, Research Software | Comment

From The Quirk’s Event: Combining old with new and partnering with customers

Editor’s note: Julie Wittes Schlack is senior vice president, innovation and design at Communispace Corporation, a Web-based software and services firm out of Boston. This is an edited version of a post that originally appeared here under the title, “Bagels, … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Ethnographic Research, Innovation in Market Research, Market Research Best Practices, Market Research Case Studies, Market Research Techniques, Marketing Best Practices, Qualitative Research, Quantitative Research, Research Industry Trends, State of the Research Industry, The Business of Research | Comment

What marketing researchers are discussing

Editor’s note: Susan Frede is vice president of research methods and best practices at online research firm Lightspeed GMI. This is an edited version of a post that originally appeared here under the title, “What are marketing researchers discussing?” The … Continue reading

Posted in Big Data, Consumer Psychology, Consumer Research, Customer Satisfaction, Data Processing, Product Research, Qualitative Research, Quantitative Research, Research Communities, Research Industry Trends, Shopper Insights | 1 Comment