Category Archives: Quantitative Research

Bracketology for America’s top 64 brands

Editor’s note: Jay Waters is senior vice president and chief strategy officer at Luckie & Co., a Birmingham, Ala., advertising agency. For the past three years in March, when the nation is awash in bracketology, Luckie has joined the frenzy … Continue reading

Posted in Brand and Image Research, Quantitative Research | Comment

Don’t fear disruption, MR firms. Embrace it.

Editor’s note: Based in London, Richard Thornton is the global sales and operations director at Cint, a Stockholm research firm. Without a doubt, the trifecta of big data, new technology and social media has disrupted the traditional market research industry … Continue reading

Posted in Panels, Quantitative Research, Research Industry Trends, State of the Research Industry, The Business of Research | Comment

Three critical components of blending social media into traditional panels

Editor’s note: Darren Bosik is senior methodologist at QuestBack, a Bridgeport, Conn., research firm. Here’s a New Year’s resolution every market researcher should make: Embrace social media as a viable resource for panelists and insights. There’s no refuting that social … Continue reading

Posted in Market Research Best Practices, Online Surveys and Research, Panels, Quantitative Research | Comment

How to write high-impact marketing research reports

Editor’s note: Jim Kraus is a principal with KS&R, a Syracuse, N.Y., research firm. This is an edited version of a post that originally appeared here under the title “Writing high-impact reports.” Recently, we’ve been getting a lot of feedback … Continue reading

Posted in Market Research Best Practices, Qualitative Research, Quantitative Research | Comment

Research powers NFL’s drive to enhance fans’ game-day experience

Thanks to digital platforms like Facebook, Twitter and LinkedIn, as well as mobile apps on smartphones and tablets around the world, consumers can now share their experiences — good or bad — with the masses, resulting in either increased brand … Continue reading

Posted in Brand and Image Research, Customer Satisfaction, Online Surveys and Research, Qualitative Research, Quantitative Research | Comment

Why there’s no excuse for research that doesn’t engage

Editor’s note: Adam Rossow is partner and head of marketing at Denver research firm iModerate. This is an edited version of a post that originally appeared here under the title “Don’t overlook research’s other benefit.” In a recent blog post, … Continue reading

Posted in Consumer Research, Ethnographic Research, Innovation in Market Research, Market Research Best Practices, Qualitative Research, Quantitative Research | Comment

Are methodologists becoming irrelevant?

Editor’s note: Paul Richard “Dick” McCullough is president of Macro Consulting, a Scotts Valley, Calif., research firm. I imagine that, as dinosaurs slowly slipped into extinction, they were the last ones to notice. It might be the same with marketing … Continue reading

Posted in Market Research Best Practices, Quantitative Research, Research Industry Trends, Social Media and Marketing Research, Statistical Analysis | 4 Comments

Qual & Quant: A love story

Editor’s note: Adam Rossow is partner and head of marketing at iModerate, a Denver research firm. This is an edited version of a post that appeared here under the same title. In honor of Valentine’s Day, we wanted to celebrate … Continue reading

Posted in Focus Groups, Market Research Humor, Qualitative Research, Quantitative Research, Uncategorized | Comment

Tipping the (survey) scales: How to set the multicultural record straight

Editor’s note: Carlos E. Garcia is senior vice president, multicultural research, in the Burbank, Calif., office of research firm GfK. Marketers want to be able to see into the future. That is, they want to make informed decisions today that … Continue reading

Posted in Ethnic/Multicultural Research, Market Research Best Practices, Online Surveys and Research, Quantitative Research | 4 Comments

How to craft surveys that maximize data integrity

Editor’s note: Roxanne Salen is an account executive at Denver research firm The Praxi Group. When it comes to quantitative data integrity, much of the quality is derived from designing a survey that is engaging and simple for respondents to … Continue reading

Posted in Consumer Research, Interviewing, Market Research Best Practices, Quantitative Research | Comment