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Category Archives: Quantitative Research
Are methodologists becoming irrelevant?
Editor’s note: Paul Richard “Dick” McCullough is president of Macro Consulting, a Scotts Valley, Calif., research firm. I imagine that, as dinosaurs slowly slipped into extinction, they were the last ones to notice. It might be the same with marketing … Continue reading
Qual & Quant: A love story
Editor’s note: Adam Rossow is partner and head of marketing at iModerate, a Denver research firm. This is an edited version of a post that appeared here under the same title. In honor of Valentine’s Day, we wanted to celebrate … Continue reading
Tipping the (survey) scales: How to set the multicultural record straight
Editor’s note: Carlos E. Garcia is senior vice president, multicultural research, in the Burbank, Calif., office of research firm GfK. Marketers want to be able to see into the future. That is, they want to make informed decisions today that … Continue reading
How to craft surveys that maximize data integrity
Editor’s note: Roxanne Salen is an account executive at Denver research firm The Praxi Group. When it comes to quantitative data integrity, much of the quality is derived from designing a survey that is engaging and simple for respondents to … Continue reading
Researchers, be thankful for these 7 things
Editor’s note: Alexis Siegle is sample manager at Denver research firm iModerate. This is an edited version of a post that originally appeared here under the title “7 Things That Market Researchers Have to be Thankful for This Season.” Thanksgiving … Continue reading
From authenticity to Hispanicity: three tips for selecting the right Hispanic panel
Editor’s note: Mario Carrasco is a partner at ThinkNow Research, Burbank, Calif. Marketers and market researchers in the U.S. have known about the Hispanic boom for years now. While the size of the Hispanic population in the 2000 Census caught … Continue reading
Keeping track of your trackers
Editor’s note: Scott Worthge is AVP, survey solutions, at Encino, Calif.-based uSamp. This is an edited version of a post that originally appeared here under the title “Taking the pulse of the market: What you should know about tracking studies.” … Continue reading
Is methodological rigor getting neglected?
Editor’s note: Edward Appleton is European consumer insights manager at a major multinational based in Munich, Germany. Market research is undergoing an exciting phase of change – the survey is under attack as a shallow method of accessing people’s real … Continue reading
CASRO ‘panel of panelists’ shouldn’t be a surprise
Editor’s note: Reg Baker is president and chief operating officer of Market Strategies International, Livonia, Mich. This is an edited version of a post that originally appeared here under the title “The latest online panel dust up.” Gregg Peterson’s earlier … Continue reading
Mobile research cage match: apps vs. browsers
Editor’s note: Leslie Townsend is president of Kinesis Survey Technologies, Austin, Texas, and a founding member of the Mobile Marketing Research Association (MMRA). This is an edited version of a post that originally appeared on the blog of the MMRA … Continue reading