Category Archives: Research Industry Trends

Q&A: Big data and its meaning for marketing researchers

Editor’s note: Greg Mishkin is a vice president of research and consulting at Market Strategies International, Livonia, Mich. This is an edited version of a post that originally appeared here under the title “Answers to the four most popular big … Continue reading

Posted in Big Data, Data Privacy, Research Industry Trends, Social Media and Marketing Research, Text Analytics, The Business of Research | Comment

Why product marketers should care about data privacy and security

The recent experience of Target highlights the risks to a brand of a failure to secure the personal information of its customers. Global brands such as Google and Facebook have been loudly criticized for their data privacy practices. The constant … Continue reading

Posted in Brand and Image Research, Consumer Research, Data Privacy, Research Industry Trends, The Business of Research | Comment

Don’t fear disruption, MR firms. Embrace it.

Editor’s note: Based in London, Richard Thornton is the global sales and operations director at Cint, a Stockholm research firm. Without a doubt, the trifecta of big data, new technology and social media has disrupted the traditional market research industry … Continue reading

Posted in Panels, Quantitative Research, Research Industry Trends, State of the Research Industry, The Business of Research | Comment

If we are to become data scientists, how do we define “scientist”?

Terry Grapentine is a marketing research consultant in Ankeny, Iowa, and author of Applying Scientific Reasoning to the Field of Marketing: Make Better Decisions. I agree with many points that Joseph Rydholm made in his February 2013 Trade Talk column, … Continue reading

Posted in Market Research Best Practices, Research Industry Trends, State of the Research Industry, The Business of Research | 2 Comments

Are methodologists becoming irrelevant?

Editor’s note: Paul Richard “Dick” McCullough is president of Macro Consulting, a Scotts Valley, Calif., research firm. I imagine that, as dinosaurs slowly slipped into extinction, they were the last ones to notice. It might be the same with marketing … Continue reading

Posted in Market Research Best Practices, Quantitative Research, Research Industry Trends, Social Media and Marketing Research, Statistical Analysis | 4 Comments

Question for research firms: To app or not to app?

Editor’s note: Gloria Park Bartolone is senior vice president, global fieldwork operations at Maritz Research Inc., Fenton, Mo. This is an edited version of a post that originally appeared here under the title “To app or not to app (with … Continue reading

Posted in Mobile Interviewing, Mystery Shopping, Online Surveys and Research, Research Industry Trends, The Business of Research | Comment

Do we need to rethink market research debriefs?

Editor’s note: Edward Appleton is a client-side senior consumer insights manager based in Europe. Are debriefs actually detrimental to insights? This is a question grounded in experience, not one designed simply to provoke debate. A few months ago, I debriefed … Continue reading

Posted in Market Research Best Practices, Research Industry Trends, The Business of Research | 6 Comments

Can marketing researchers aspire to become analysts?

Editor’s note: Edward Appleton is a client-side senior consumer insights manager based in Europe. Here he recaps a recent conversation with Tony Cosentino, vice president and research director of Ventana Research, San Ramon, Calif. I first bumped into Tony Cosentino … Continue reading

Posted in Marketing Research Jobs, Research Industry Trends, State of the Research Industry, The Business of Research | 2 Comments

CASRO ‘panel of panelists’ shouldn’t be a surprise

Editor’s note: Reg Baker is president and chief operating officer of Market Strategies International, Livonia, Mich. This is an edited version of a post that originally appeared here under the title “The latest online panel dust up.” Gregg Peterson’s earlier … Continue reading

Posted in Market Research Best Practices, Online Surveys and Research, Quantitative Research, Research Industry Trends | 1 Comment

Mobile research cage match: apps vs. browsers

Editor’s note: Leslie Townsend is president of Kinesis Survey Technologies, Austin, Texas, and a founding member of the Mobile Marketing Research Association (MMRA). This is an edited version of a post that originally appeared on the blog of the MMRA … Continue reading

Posted in Consumer Research, Mobile Interviewing, Quantitative Research, Research Industry Trends | Comment