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Category Archives: Research Industry Trends
If we are to become data scientists, how do we define “scientist”?
Terry Grapentine is a marketing research consultant in Ankeny, Iowa, and author of Applying Scientific Reasoning to the Field of Marketing: Make Better Decisions. I agree with many points that Joseph Rydholm made in his February 2013 Trade Talk column, … Continue reading
Are methodologists becoming irrelevant?
Editor’s note: Paul Richard “Dick” McCullough is president of Macro Consulting, a Scotts Valley, Calif., research firm. I imagine that, as dinosaurs slowly slipped into extinction, they were the last ones to notice. It might be the same with marketing … Continue reading
Question for research firms: To app or not to app?
Editor’s note: Gloria Park Bartolone is senior vice president, global fieldwork operations at Maritz Research Inc., Fenton, Mo. This is an edited version of a post that originally appeared here under the title “To app or not to app (with … Continue reading
Do we need to rethink market research debriefs?
Editor’s note: Edward Appleton is a client-side senior consumer insights manager based in Europe. Are debriefs actually detrimental to insights? This is a question grounded in experience, not one designed simply to provoke debate. A few months ago, I debriefed … Continue reading
Can marketing researchers aspire to become analysts?
Editor’s note: Edward Appleton is a client-side senior consumer insights manager based in Europe. Here he recaps a recent conversation with Tony Cosentino, vice president and research director of Ventana Research, San Ramon, Calif. I first bumped into Tony Cosentino … Continue reading
CASRO ‘panel of panelists’ shouldn’t be a surprise
Editor’s note: Reg Baker is president and chief operating officer of Market Strategies International, Livonia, Mich. This is an edited version of a post that originally appeared here under the title “The latest online panel dust up.” Gregg Peterson’s earlier … Continue reading
Mobile research cage match: apps vs. browsers
Editor’s note: Leslie Townsend is president of Kinesis Survey Technologies, Austin, Texas, and a founding member of the Mobile Marketing Research Association (MMRA). This is an edited version of a post that originally appeared on the blog of the MMRA … Continue reading
Why convergence will define marketing research in 2012
Editor’s note: April Turner is senior product marketing manager, custom market research, at San Francisco research firm MarketTools. This is an edited version of a post that originally appeared here under the title “Thoughts on market research for 2012.” Every … Continue reading
Researchers, don’t explain your profession – share your identity
Editor’s note: Jim Karrh is director of MarketSearch, a Little Rock, Ark., research firm. What is your identity as a marketing researcher? I’ve been engaged in research – and going to cocktail parties – for years, but after reading this … Continue reading
Change in the research industry? Bring it on.
Editor’s note: Michelle Finzel is vice president, full-service research, at Maryland Marketing Source Inc., a Randallstown, Md., research firm. The market research industry is, and has been, changing. These changes have been a long time coming, too. Are these changes … Continue reading