Category Archives: Research Industry Trends

Could advancing technology eliminate variable supply costs?

Editor’s note: Jake Wolff is managing director, The Americas, at market research firm Cint’s New York office. One of my favorite parts of the insights world is the idea sharing culture we have created. Whether it be through blogs, LinkedIn, … Continue reading

Posted in Market Research Best Practices, Research Industry Trends | Comment

Reviewing the Quirk’s Event 2016

Editor’s note: Lori Reiser is principal consultant at research firm Advanis, Kitchener-Waterloo, Ontario. This is an edited version of a post that originally appeared here under the title, “Quirk’s Event conference review: Confidently finding our place.” Last month, the Quirk’s … Continue reading

Posted in Consumer Research, Innovation in Market Research, Market Research Best Practices, Market Research Findings, Marketing Best Practices, Marketing Research Resources, Qualitative Research, Quantitative Research, Research Communities, Research Industry Trends, State of the Research Industry | Comment

Are you ready for a marketing research brand restage?

Editor’s note: Joel Rubinson is the president and founder of Rubinson Partners, a New York-based marketing research consulting firm. This is an edited version of a post that originally appeared here under the title, “Fixing a brand called marketing research.” … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Innovation in Market Research, Market Research Best Practices, Market Research in the News, Marketing Best Practices, Marketing Research Resources, New Product Research, Qualitative Research, Quantitative Research, Research Communities, Research Industry Trends | 2 Comments

What will shape the market in the next 5 years?

Editor’s note: Aurelien Dubot is product marketing director, EMEA at Bazaarvoice, London. This is an edited version of a post that originally appeared here under the title, “Five realities that will shape the market in the next 5 years.” Today’s … Continue reading

Posted in Advertising Research, Consumer Research, Customer Satisfaction, Innovation in Market Research, Market Research Best Practices, Market Research Findings, Market Research in the News, Research Industry Trends, Shopper Insights | Comment

What’s in store for retail in 2016?

Editor’s note: Nikki Baird is managing partner at Retail Systems Research, Denver. This is an edited version of a post that originally appeared here under the title, “2016: The year of…” So apparently I have a thing I do. I … Continue reading

Posted in Consumer Research, Customer Satisfaction, Innovation in Market Research, Product Research, Research Industry Trends, Retailing, Shopper Insights | Comment

Clinical commissioning groups and MR

Editor’s note: Huw Davies is qualitative services manager at U.K.-based research firm Gillian Kenny Associates. This is an edited version of a post that originally appeared here under the title, “Why are CCGs important for medical market research?” Clinical commissioning … Continue reading

Posted in Health Care Research, Research Industry Trends | Comment

Us vs. them: The MR vendor/client standoff

Editor’s note: John Dick is president and CEO of CivicScience, a Pittsburgh-based research firm. This is an edited version of a post that originally appeared here under the title, “Being ‘a vendor’ sucks. But so does being ‘a client.’” I’m … Continue reading

Posted in Innovation in Market Research, Market Research Best Practices, Research Blogs and Communities, Research Communities, Research Industry Trends, State of the Research Industry, The Business of Research, Training/Research Education | 5 Comments

Connecting consumer preconceptions and advertising engagement

Editor’s note: Jeri Smith is president and CEO of Communicus Inc., a Tucson, Ariz., research firm. Why is it that some individuals choose to engage with a particular ad while others ignore it all together? That’s the million-dollar question. Creators … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Data Processing, Market Research Techniques, Research Industry Trends, Retailing, Shopper Insights | 2 Comments

Producing consistent results through quant+qual integration

Editor’s note: Hubertus Hofkirchner is CEO ofPrediki Prediction Services Vienna. This is an edited version of a post that originally appeared here under the title, “New qualitative: Tapping crowd intelligence for advertising efficiency.” “Qualitative is the better-suited research method, bring … Continue reading

Posted in Market Research Best Practices, Market Research Findings, Market Research Techniques, Qualitative Research, Quantitative Research, Research Industry Trends | 1 Comment

Making financial goals tangible for consumers

Editor’s note: Lena Tjosvold is senior consultant at San Francisco-based insights and innovation consultancy Antedote. This is an edited version of a post that originally appeared here under the title, “Harnessing immediacy for a better future.” Money is continually the … Continue reading

Posted in Consumer Research, Financial Services Research, Lifecycle/Lifestyle Research, Research Industry Trends, Shopper Insights | Comment