Category Archives: Research Industry Trends

5 must-read books for marketing researchers

Editor’s note: Miguel Conner is marketing director at Chicago-based research firm qSample. This is an edited version of a post that originally appeared here under the title, “The 5 best books on market research.” There is a lot of market … Continue reading

Posted in Market Research Best Practices, Market Research Techniques, Marketing Research Resources, Research Communities, Research Industry Trends, State of the Research Industry, The Business of Research | Comment

Q&A: The future impact of facial coding and emotion analytics

Editor’s note: Seth Grimes is an analytics strategy consultant with Washington, D.C.-based Alta Plana Corporation. This is an edited version of a post that originally appeared here under the title, “Faces, emotions and insights: Q&A with Affectiva Daniel McDuff.” Emotion influences our … Continue reading

Posted in Consumer Research, Market Research Techniques, Research Industry Trends | 1 Comment

Goodbye CATI, hello mobile-first

Editor’s note: David Shanker is CEO, the Americas, at research firm Lightspeed GMI, Warren, N.J. Rarely do U.S. government rulings impact the market research industry but one recent change defines the future of our industry. Since 2014, several industry associations … Continue reading

Posted in Market Research in the News, Market Research Techniques, Research Industry Trends, State of the Research Industry, The Business of Research | 1 Comment

Why companies don’t invest in research

Editor’s note: Alan Nazarelli is president and CEO of Silicon Valley Research Group, a global market research firm, San Jose, Calif. Market research is often the stepchild of the marketing process. We frequently encounter companies where it is seldom given … Continue reading

Posted in Big Data, Market Research Best Practices, Marketing Research Resources, Research Communities, Research Industry Trends, The Business of Research, Training/Research Education | 1 Comment

3 qualities of successful innovation teams

Editor’s note: David Rauch is senior vice president of RTI market Research and Brand Strategy, Norwalk, Conn. The quest for creative breakthroughs and deeper insights is evident at every level of business across the globe seemingly every day. Truly innovative … Continue reading

Posted in Innovation in Market Research, Research Industry Trends, State of the Research Industry, The Business of Research | Comment

Keeping our furry friends healthy: 5 trends changing the veterinarian industry

Editor’s note: Melanie Papandrea is assistant marketing director at research and data collection firm qSample, Chicago. This is an edited version of a post that originally appeared here under the title, “5 veterinarian and pet health trends taking over.” What … Continue reading

Posted in Consumer Research, Health Care Research, Market Research Findings, Research Industry Trends | Comment

From The Quirk’s Event: Combining old with new and partnering with customers

Editor’s note: Julie Wittes Schlack is senior vice president, innovation and design at Communispace Corporation, a Web-based software and services firm out of Boston. This is an edited version of a post that originally appeared here under the title, “Bagels, … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Ethnographic Research, Innovation in Market Research, Market Research Best Practices, Market Research Case Studies, Market Research Techniques, Marketing Best Practices, Qualitative Research, Quantitative Research, Research Industry Trends, State of the Research Industry, The Business of Research | Comment

Event recap: 5 takeaways from The Quirk’s Event

Editor’s note: Jen Golden and Ashley Harrington are project managers at market research and consulting firm CMB, Boston. This is an edited version of a post that originally appeared here under the title, “5 key takeaways from The Quirk’s Event.” … Continue reading

Posted in Marketing Best Practices, Research Communities, Research Industry Trends | Comment

Neuroscience in health care MR – a no-brainer?

Editor’s note: Huw Davies is qualitative services manager at U.K. research firm Gillian Kenny Associates. As market researchers, we’re always on the lookout for new ways to collect data more effectively and improve our fieldwork. The industry’s been this way … Continue reading

Posted in Consumer Research, Health Care Research, Neuromonitoring, Research Industry Trends | Comment

What marketing researchers are discussing

Editor’s note: Susan Frede is vice president of research methods and best practices at online research firm Lightspeed GMI. This is an edited version of a post that originally appeared here under the title, “What are marketing researchers discussing?” The … Continue reading

Posted in Big Data, Consumer Psychology, Consumer Research, Customer Satisfaction, Data Processing, Product Research, Qualitative Research, Quantitative Research, Research Communities, Research Industry Trends, Shopper Insights | 1 Comment