Category Archives: Research Industry Trends

What’s in store for retail in 2016?

Editor’s note: Nikki Baird is managing partner at Retail Systems Research, Denver. This is an edited version of a post that originally appeared here under the title, “2016: The year of…” So apparently I have a thing I do. I … Continue reading

Posted in Consumer Research, Customer Satisfaction, Innovation in Market Research, Product Research, Research Industry Trends, Retailing, Shopper Insights | Comment

Clinical commissioning groups and MR

Editor’s note: Huw Davies is qualitative services manager at U.K.-based research firm Gillian Kenny Associates. This is an edited version of a post that originally appeared here under the title, “Why are CCGs important for medical market research?” Clinical commissioning … Continue reading

Posted in Health Care Research, Research Industry Trends | Comment

Us vs. them: The MR vendor/client standoff

Editor’s note: John Dick is president and CEO of CivicScience, a Pittsburgh-based research firm. This is an edited version of a post that originally appeared here under the title, “Being ‘a vendor’ sucks. But so does being ‘a client.’” I’m … Continue reading

Posted in Innovation in Market Research, Market Research Best Practices, Research Blogs and Communities, Research Communities, Research Industry Trends, State of the Research Industry, The Business of Research, Training/Research Education | 5 Comments

Connecting consumer preconceptions and advertising engagement

Editor’s note: Jeri Smith is president and CEO of Communicus Inc., a Tucson, Ariz., research firm. Why is it that some individuals choose to engage with a particular ad while others ignore it all together? That’s the million-dollar question. Creators … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Data Processing, Market Research Techniques, Research Industry Trends, Retailing, Shopper Insights | 2 Comments

Producing consistent results through quant+qual integration

Editor’s note: Hubertus Hofkirchner is CEO ofPrediki Prediction Services Vienna. This is an edited version of a post that originally appeared here under the title, “New qualitative: Tapping crowd intelligence for advertising efficiency.” “Qualitative is the better-suited research method, bring … Continue reading

Posted in Market Research Best Practices, Market Research Findings, Market Research Techniques, Qualitative Research, Quantitative Research, Research Industry Trends | Comment

Making financial goals tangible for consumers

Editor’s note: Lena Tjosvold is senior consultant at San Francisco-based insights and innovation consultancy Antedote. This is an edited version of a post that originally appeared here under the title, “Harnessing immediacy for a better future.” Money is continually the … Continue reading

Posted in Consumer Research, Financial Services Research, Lifecycle/Lifestyle Research, Research Industry Trends, Shopper Insights | Comment

What does the popularity of drones have to do with MR?

Editor’s note: Leslie Townsend is CEO and Co-founder at research firm Kinesis Survey Technologies, Austin, Texas. This is an edited version of a post that originally appeared here under the title, “Drones and … market research?” With applications spanning a … Continue reading

Posted in Innovation in Market Research, Market Research Best Practices, Market Research in the News, Market Research Techniques, Research Industry Trends, State of the Research Industry | Comment

5 must-read books for marketing researchers

Editor’s note: Miguel Conner is marketing director at Chicago-based research firm qSample. This is an edited version of a post that originally appeared here under the title, “The 5 best books on market research.” There is a lot of market … Continue reading

Posted in Market Research Best Practices, Market Research Techniques, Marketing Research Resources, Research Communities, Research Industry Trends, State of the Research Industry, The Business of Research | Comment

Q&A: The future impact of facial coding and emotion analytics

Editor’s note: Seth Grimes is an analytics strategy consultant with Washington, D.C.-based Alta Plana Corporation. This is an edited version of a post that originally appeared here under the title, “Faces, emotions and insights: Q&A with Affectiva Daniel McDuff.” Emotion influences our … Continue reading

Posted in Consumer Research, Market Research Techniques, Research Industry Trends | 1 Comment

Goodbye CATI, hello mobile-first

Editor’s note: David Shanker is CEO, the Americas, at research firm Lightspeed GMI, Warren, N.J. Rarely do U.S. government rulings impact the market research industry but one recent change defines the future of our industry. Since 2014, several industry associations … Continue reading

Posted in Market Research in the News, Market Research Techniques, Research Industry Trends, State of the Research Industry, The Business of Research | 1 Comment