Category Archives: Research Recruiting

Qualitative recruitment in a digital world

Editor’s note: Lisa Boughton is director and co-founder of U.K. fieldwork agency Angelfish. A quick glance at the hot topics setting tongues wagging on market research forums suggests that while researchers are discussing how to harness the power of big … Continue reading

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Five ways to fix focus groups

Editor’s note: Tim Coffey is president of VictusVeritas Insights, a Cincinnati research firm. This is an edited version of an article that originally appeared in the firm’s e-newsletter under the same title. Nobody seems to like focus groups. And yet, … Continue reading

Posted in Focus Groups, Market Research Best Practices, Qualitative Research, Research Recruiting | 3 Comments

Researchers, be thankful for these 7 things

Editor’s note: Alexis Siegle is sample manager at Denver research firm iModerate. This is an edited version of a post that originally appeared here under the title “7 Things That Market Researchers Have to be Thankful for This Season.” Thanksgiving … Continue reading

Posted in Qualitative Research, Quantitative Research, Research Recruiting, Social Media and Marketing Research, State of the Research Industry, The Business of Research | Comment