Category Archives: Social Media and Marketing Research

Ad blocking less likely among mobile’s power users

Editor’s note: Jennifer Sikora is chief marketing officer at CivicScience, a Pittsburgh-based research firm. Mobile ad blocking is no doubt going to be watched very closely by marketers, advertisers and mobile product developers as they assess how quickly and extensively … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Market Research Findings, Shopper Insights, Social Media and Marketing Research | Comment

What Twitter can tell us about Father’s Day

Editor’s note: Ian Cain is the director of business development at Luminoso, a Cambridge, Mass., text analytics firm. Like most holidays, Father’s Day represents a great opportunity for brands to connect with consumers. However, in order for brands to connect … Continue reading

Posted in Brand and Image Research, Consumer Research, Market Research Findings, Social Media and Marketing Research | Comment

Building the consumer story using smartphone capabilities

Editor’s note: Erik Olson is the vice president and senior qualitative research consultant at Market Strategies International, Westport, Conn. This is an edited version of a post that originally appeared here under the title, “The smartphone revolution: four capabilities you … Continue reading

Posted in Advertising Research, Behavioral Research, Big Data, Consumer Psychology, Consumer Research, Customer Satisfaction, Data Collection/Field Services, Data Privacy, Innovation in Market Research, Market Research Techniques, Shopper Insights, Social Media and Marketing Research | Comment

What digital addiction means for consumer ad consumption

Editor’s note: John Bremer is group chief research and strategy officer at research company Toluna, Wilton, Conn. It almost goes without saying in the age of digital/social media but I’m going to say it anyway: The way and frequency with … Continue reading

Posted in Advertising Research, Behavioral Research, Consumer Psychology, Consumer Research, Market Research Findings, Social Media and Marketing Research | Comment

Reaching your consumers online

Editor’s note: Phil Ahad is vice president at Toluna QuickSurveys, Washington, D.C. Launching a social media campaign is standard for most brands today. Before a campaign is launched it’s vital to understand exactly where consumers are spending their time online. … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Social Media and Marketing Research | 1 Comment

Snapchat Discover helps traditional media stay relevant

Editor’s note: Blair Bailey is an associate researcher at market research and consulting firm CMB, Boston. This is an edited version of a post that originally appeared here under the title, “Are you there, news? It’s me, Snapchat.” Sitting in … Continue reading

Posted in Advertising Research, Consumer Research, Media Research, Millennials, Social Media and Marketing Research | Comment

7 strategies for increasing social media engagement

Editor’s note: Bernard Perrine is co-founder and CEO of marketing tool SocialCentiv and is based in Dallas, Texas. The key to success on social media is engagement – connecting with your followers and friends. Small businesses not only want their … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Market Research Findings, Public Opinion/Social Research, Social Media and Marketing Research | Comment

5 tips to build a brand

Editor’s note: Owen Shapiro is a market researcher and speaker based out of Chicago and the author of Brand Shift: The future of brands and marketing. For the past seventy years, business branding has been largely guided by principles developed … Continue reading

Posted in Behavioral Research, Big Data, Brand and Image Research, Business and Product Development, Consumer Research, Shopper Insights, Social Media and Marketing Research | Comment

Could the impulse buy soon be a thing of the past?

Editor’s note: Rachael Genson is the North American public relations manager at Bazaarvoice, Texas. This is an edited version of a post that originally appeared here under the title, “Are we waving goodbye to the impulse buy?” How many times … Continue reading

Posted in Advertising Research, Behavioral Research, Consumer Psychology, Consumer Research, Retailing, Social Media and Marketing Research | Comment

The phone is ringing, are you ready?

Editor’s note: Mark Sullivan is director of analytics at CallRail, an Atlanta based call tracking service. Call tracking, or technologies that track inbound phone calls in much the same way that Google Analytics tracks Web site visits, is an old … Continue reading

Posted in Advertising Research, Consumer Research, Promotion Research, Shopper Insights, Social Media and Marketing Research | Comment