Category Archives: Social Media and Marketing Research

Brands, it’s time to get social

Editor’s note: Cat Nunnery is the client success director at Bazaarvoice. This is an edited version of a post that originally appeared here under the title “Encouraging social sharing.” Social media provides a wealth of personalized content, harnessing this is … Continue reading

Posted in Advertising Research, Brand and Image Research, Public Opinion/Social Research, Shopper Insights, Social Media and Marketing Research, Storytelling, The Business of Research | Comment

Selfie: the next big thing in respondent feedback

Editor’s note: Jason Jacobs is a mobile solutions engineer for Confirmit, N.Y. With the adoption of mobile technologies reaching new heights, the abilities and capabilities for researchers are ever expanding. It is estimated that over 80 percent of the world … Continue reading

Posted in Advertising Research, Consumer Research, Customer Satisfaction, Innovation in Market Research, Qualitative Research, Quantitative Research, Research Industry Trends, Retailing, Shopper Insights, Social Media and Marketing Research, The Business of Research | Comment

Q&A: Big data and its meaning for marketing researchers

Editor’s note: Greg Mishkin is a vice president of research and consulting at Market Strategies International, Livonia, Mich. This is an edited version of a post that originally appeared here under the title “Answers to the four most popular big … Continue reading

Posted in Big Data, Data Privacy, Research Industry Trends, Social Media and Marketing Research, Text Analytics, The Business of Research | Comment

Tips on helping brand advocates generate shareable stories

Editor’s note: Terry Vavra and Doug Pruden are partners at research firm Customer Experience Partners. Vavra is based in Allendale, N.J. Pruden is based in Darien, Conn. – See more at: http://researchindustryvoices.com/2013/05/23/social-media-listen-or-not-respond-or-not/#sthash.Kq33Qzvx.dpuf Editor’s note: Terry Vavra and Doug Pruden are … Continue reading

Posted in Brand and Image Research, Customer Satisfaction, Social Media and Marketing Research | Comment

When customers contact companies, phone still preferred

While consumers have been happy to replace the traditional with the digital in so many aspects of their lives, the e-love doesn’t seem to extend to their interactions with companies. A recent study found that the good old-fashioned telephone often … Continue reading

Posted in Brand and Image Research, Customer Satisfaction, Financial Services Research, Social Media and Marketing Research | 1 Comment

Predictions for top social media trends in the retail industry

Seattle-based research and analytics firm Blueocean Market Intelligence has released its predictions for the top social media trends in the 2014 retail industry. Last year, retailers largely surpassed sales goals, despite a relatively short shopping season, poor weather conditions and … Continue reading

Posted in Brand and Image Research, Retailing, Shopper Insights, Social Media and Marketing Research | Comment

Thoughts on making sense of all the social media chatter

Editor’s note: Darren Borne is business development manager at Document Capture Co., a London-based data automation firm. Text and sentiment analytics is nothing new. It has been a widely-used method of information-mining for some time, viewed by many as a … Continue reading

Posted in Sentiment Analysis, Social Media and Marketing Research, Text Analytics | Comment

Mommy bloggers’ top 10 commandments for brands

For brands that are aware of and seek to associate themselves with the almighty power and influence of mommy bloggers, thou shalt better treat them with dignity and respect, according to a study by Wendy Hirschhorn, CEO of Wendy’s Bloggers, … Continue reading

Posted in Brand and Image Research, Marketing Best Practices, Social Media and Marketing Research | Comment

Social media: Listen or not? Respond or not?

Editor’s note: Terry Vavra and Doug Pruden are partners at research firm Customer Experience Partners. Vavra is based in Allendale, N.J. Pruden is based in Darien, Conn. Smart marketers want to be guided in their decisions by marketing research (i.e., … Continue reading

Posted in Brand and Image Research, Social Media and Marketing Research | Comment

Are methodologists becoming irrelevant?

Editor’s note: Paul Richard “Dick” McCullough is president of Macro Consulting, a Scotts Valley, Calif., research firm. I imagine that, as dinosaurs slowly slipped into extinction, they were the last ones to notice. It might be the same with marketing … Continue reading

Posted in Market Research Best Practices, Quantitative Research, Research Industry Trends, Social Media and Marketing Research, Statistical Analysis | 4 Comments