Category Archives: Social Media and Marketing Research

Snapchat Discover helps traditional media stay relevant

Editor’s note: Blair Bailey is an associate researcher at market research and consulting firm CMB, Boston. This is an edited version of a post that originally appeared here under the title, “Are you there, news? It’s me, Snapchat.” Sitting in … Continue reading

Posted in Advertising Research, Consumer Research, Media Research, Millennials, Social Media and Marketing Research | Comment

7 strategies for increasing social media engagement

Editor’s note: Bernard Perrine is co-founder and CEO of marketing tool SocialCentiv and is based in Dallas, Texas. The key to success on social media is engagement – connecting with your followers and friends. Small businesses not only want their … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Market Research Findings, Public Opinion/Social Research, Social Media and Marketing Research | Comment

5 tips to build a brand

Editor’s note: Owen Shapiro is a market researcher and speaker based out of Chicago and the author of Brand Shift: The future of brands and marketing. For the past seventy years, business branding has been largely guided by principles developed … Continue reading

Posted in Behavioral Research, Big Data, Brand and Image Research, Business and Product Development, Consumer Research, Shopper Insights, Social Media and Marketing Research | Comment

Could the impulse buy soon be a thing of the past?

Editor’s note: Rachael Genson is the North American public relations manager at Bazaarvoice, Texas. This is an edited version of a post that originally appeared here under the title, “Are we waving goodbye to the impulse buy?” How many times … Continue reading

Posted in Advertising Research, Behavioral Research, Consumer Psychology, Consumer Research, Retailing, Social Media and Marketing Research | Comment

The phone is ringing, are you ready?

Editor’s note: Mark Sullivan is director of analytics at CallRail, an Atlanta based call tracking service. Call tracking, or technologies that track inbound phone calls in much the same way that Google Analytics tracks Web site visits, is an old … Continue reading

Posted in Advertising Research, Consumer Research, Promotion Research, Shopper Insights, Social Media and Marketing Research | Comment

Keeping up with the changing influence of social media

Editor’s note: Jennifer Sikora is the vice president of marketing at CivicScience, a Pittsburgh research firm. Most consumer marketing and insights research teams have been increasing their social media attention year over year – not just in terms of marketing … Continue reading

Posted in Advertising Research, Behavioral Research, Brand and Image Research, Consumer Research, Millennials, Product Research, Shopper Insights, Social Media and Marketing Research | Comment

Social media’s disappearing act: Is the trend here to stay?

Editor’s note: Marianne Hynd is the vice president of operations at Ann Michaels and Associates, Naperville, Ill. This is an edited version of a post that originally appeared here under the title. “Is self-destructing content the new trend?” There seems … Continue reading

Posted in Behavioral Research, Consumer Research, Social Media and Marketing Research | 1 Comment

Busting myths on the tablet purchase journey

Editor’s note: Chris Neal leads Chadwick Martin Bailey’s Tech Practice, Boston. This is an edited version of a post that originally appeared here under the title, “Tablet purchase journey relies heavily on mobile Web.” We all know the consumer purchase … Continue reading

Posted in Advertising Research, Consumer Research, Product Research, Shopper Insights, Social Media and Marketing Research | Comment

Why the retail banking industry should turn to word-of-mouth marketing

Editor’s note: Brent Robinson is a social media strategist at Bazaarvoice, Texas. This is an edited version of a post that originally appeared here under the title, “Why banks need user-generated content in their marketing.” When did celebrities become the … Continue reading

Posted in Brand and Image Research, Consumer Research, Customer Satisfaction, Financial Services Research, Social Media and Marketing Research | Comment

What’s behind the negativity in market research?

Isaiah Adams is the manager of social media development at marketing research and analytics firm Optimization Group, Mich. This is an edited version of a post that originally appeared here under the title, “Dissecting the negative culture in market research.” … Continue reading

Posted in Market Research Findings, Market Research in the News, Marketing Research Jobs, Marketing Research Resources, Research Industry Trends, Social Media and Marketing Research, State of the Research Industry, The Business of Research | Comment