Category Archives: Social Media and Marketing Research

When customers contact companies, phone still preferred

While consumers have been happy to replace the traditional with the digital in so many aspects of their lives, the e-love doesn’t seem to extend to their interactions with companies. A recent study found that the good old-fashioned telephone often … Continue reading

Posted in Brand and Image Research, Customer Satisfaction, Financial Services Research, Social Media and Marketing Research | Comment

Predictions for top social media trends in the retail industry

Seattle-based research and analytics firm Blueocean Market Intelligence has released its predictions for the top social media trends in the 2014 retail industry. Last year, retailers largely surpassed sales goals, despite a relatively short shopping season, poor weather conditions and … Continue reading

Posted in Brand and Image Research, Retailing, Shopper Insights, Social Media and Marketing Research | Comment

Thoughts on making sense of all the social media chatter

Editor’s note: Darren Borne is business development manager at Document Capture Co., a London-based data automation firm. Text and sentiment analytics is nothing new. It has been a widely-used method of information-mining for some time, viewed by many as a … Continue reading

Posted in Sentiment Analysis, Social Media and Marketing Research, Text Analytics | Comment

Mommy bloggers’ top 10 commandments for brands

For brands that are aware of and seek to associate themselves with the almighty power and influence of mommy bloggers, thou shalt better treat them with dignity and respect, according to a study by Wendy Hirschhorn, CEO of Wendy’s Bloggers, … Continue reading

Posted in Brand and Image Research, Marketing Best Practices, Social Media and Marketing Research | Comment

Social media: Listen or not? Respond or not?

Editor’s note: Terry Vavra and Doug Pruden are partners at research firm Customer Experience Partners. Vavra is based in Allendale, N.J. Pruden is based in Darien, Conn. Smart marketers want to be guided in their decisions by marketing research (i.e., … Continue reading

Posted in Brand and Image Research, Social Media and Marketing Research | Comment

Are methodologists becoming irrelevant?

Editor’s note: Paul Richard “Dick” McCullough is president of Macro Consulting, a Scotts Valley, Calif., research firm. I imagine that, as dinosaurs slowly slipped into extinction, they were the last ones to notice. It might be the same with marketing … Continue reading

Posted in Market Research Best Practices, Quantitative Research, Research Industry Trends, Social Media and Marketing Research, Statistical Analysis | 4 Comments

Gen Y to brands: On Facebook, let us do the talking

Editor’s note: This entry was adapted from a press release from research firm InSites Consulting. A research finding from InSites Consulting indicates that a mere 4 percent of all Americans aged 15 to 25 think that a brand page on Facebook … Continue reading

Posted in Brand and Image Research, Marketing Best Practices, Social Media and Marketing Research | 1 Comment

How communication trends and data trails will transform marketing research

Editor’s note: George Wilkerson is president of Market Strategies International, a Livonia, Mich., research firm. This is an edited version of a post that originally appeared here under the title “Remember payphones? Communication trends and data trails will transform market … Continue reading

Posted in Social Media and Marketing Research, State of the Research Industry, Telephone Interviewing, The Business of Research | 2 Comments

Researchers, be thankful for these 7 things

Editor’s note: Alexis Siegle is sample manager at Denver research firm iModerate. This is an edited version of a post that originally appeared here under the title “7 Things That Market Researchers Have to be Thankful for This Season.” Thanksgiving … Continue reading

Posted in Qualitative Research, Quantitative Research, Research Recruiting, Social Media and Marketing Research, State of the Research Industry, The Business of Research | Comment

Are you putting your rock star customers to work?

Editor’s note: Bill Lee is CEO of educational organization Customer Reference Forum and author of The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset. Increasingly, companies are figuring out that they have access to a … Continue reading

Posted in Business-To-Business Research, Customer Satisfaction, Marketing Best Practices, Social Media and Marketing Research | Comment