Category Archives: Social Media and Marketing Research

How Facebook reactions are changing social research

Editor’s note: Annette Smith is technology development manager at market research firm FlexMR, London. This is an edited version of a post that originally appeared here under the title, “Will Facebook reactions be a turning point for social research?” Since … Continue reading

Posted in Consumer Research, Innovation in Market Research, Market Research Techniques, Social Media and Marketing Research | Comment

Consumer-generated content strategies for the holiday season

Editor’s note: Rachael Genson is the North American PR manager at Bazaarvoice, Austin, Texas. This is an edited version of a post that originally appeared here under the title, “3 consumer-generated content strategies for holiday shopping success.” It’s no secret … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Social Media and Marketing Research | Comment

Q&A: Is your Web site speaking your customers’ language?

Editor’s note: Christine Crandell is technology evangelist and chief customer strategy consultant at New Business Strategies, San Francisco Bay area. This is an edited version of a post that originally appeared here under the title, “Latest customer-centricity battleground is the … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Market Research Techniques, Media Research, Social Media and Marketing Research | Comment

Q&A: How Xerox is leveraging research to enhance customer experiences

Editor’s note: Seth Grimes is founder of Washington, D.C. – based IT strategy consultancy, Alta Plana Corporation. This is an edited version of a post that originally appeared here under the title, “Language use, customer personality, and the customer journey.” … Continue reading

Posted in Behavioral Research, Big Data, Business and Product Development, Consumer Psychology, Consumer Research, Customer Satisfaction, Data Privacy, Innovation in Market Research, Market Research Techniques, Research Communities, Social Media and Marketing Research | Comment

Translating social wisdom into lessons on community engagement

Editor’s note: Rachel Belinky is community strategist at market research firm Ipsos SMX, Cincinnati. This is an edited version of a post that originally appeared here under the title, “Leveraging social wisdom for better community insights.” As market researchers we … Continue reading

Posted in Consumer Research, Market Research Techniques, Online Surveys and Research, Public Opinion/Social Research, Qualitative Research, Research Communities, Social Media and Marketing Research | Comment

Jet.com: The line between smart marketing and irritating

Editor’s note: Paula Rosenblum is co-founder and managing partner at RSR Research, Miami. This is an edited version of a post that originally appeared here under the title, “Adventures with Jet.com.” It all started innocently enough. I was driving around … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Market Research Techniques, Marketing Best Practices, Shopper Insights, Social Media and Marketing Research | 1 Comment

Tips for avoiding social media analysis disaster

Editor’s note: Tiffany Tran is a market researcher at social media technology firm, Infegy, Kansas City, Mo. As social media data continues to be a highly sought after source to derive insight from, more and more market researchers will be … Continue reading

Posted in Market Research Techniques, Social Media and Marketing Research | Comment

The lasting impact of crises on brand perception

Editor’s note: Rion Martin is the marketing director of social media technology firm, Infegy, Kansas City, Mo. Dennis Syrkowski is the president of the automotive practice at Phoenix Marketing International, Rochester Mich. With Ford recently recalling nearly 600,000 vehicles and … Continue reading

Posted in Automotive Research, Consumer Research, Customer Satisfaction, Market Research Findings, Shopper Insights, Social Media and Marketing Research | Comment

Ad blocking less likely among mobile’s power users

Editor’s note: Jennifer Sikora is chief marketing officer at CivicScience, a Pittsburgh-based research firm. Mobile ad blocking is no doubt going to be watched very closely by marketers, advertisers and mobile product developers as they assess how quickly and extensively … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Market Research Findings, Shopper Insights, Social Media and Marketing Research | Comment

What Twitter can tell us about Father’s Day

Editor’s note: Ian Cain is the director of business development at Luminoso, a Cambridge, Mass., text analytics firm. Like most holidays, Father’s Day represents a great opportunity for brands to connect with consumers. However, in order for brands to connect … Continue reading

Posted in Brand and Image Research, Consumer Research, Market Research Findings, Social Media and Marketing Research | Comment