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Category Archives: State of the Research Industry
If we are to become data scientists, how do we define “scientist”?
Terry Grapentine is a marketing research consultant in Ankeny, Iowa, and author of Applying Scientific Reasoning to the Field of Marketing: Make Better Decisions. I agree with many points that Joseph Rydholm made in his February 2013 Trade Talk column, … Continue reading
How communication trends and data trails will transform marketing research
Editor’s note: George Wilkerson is president of Market Strategies International, a Livonia, Mich., research firm. This is an edited version of a post that originally appeared here under the title “Remember payphones? Communication trends and data trails will transform market … Continue reading
Researchers, be thankful for these 7 things
Editor’s note: Alexis Siegle is sample manager at Denver research firm iModerate. This is an edited version of a post that originally appeared here under the title “7 Things That Market Researchers Have to be Thankful for This Season.” Thanksgiving … Continue reading
Can marketing researchers aspire to become analysts?
Editor’s note: Edward Appleton is a client-side senior consumer insights manager based in Europe. Here he recaps a recent conversation with Tony Cosentino, vice president and research director of Ventana Research, San Ramon, Calif. I first bumped into Tony Cosentino … Continue reading
What’s in your big data? Part 3: A path to better results
This article is the final in a three-part series in which author Drew West, product marketing director at Deltek, a Herndon, Va., provider of enterprise software and information solutions, draws from his experience helping research organizations such as Millward Brown … Continue reading
What’s in your big data? Part 2: A path to profitable projects
With the pressures facing market research organizations, all projects must be as profitable as possible. But as many market research organizations deliver work, project management gaps can slowly eat into profits. (One curious company found and fixed enough gaps to … Continue reading
What’s in your big data? Part 1: A path to accurate plans
Market research organizations must react to slower growth and lower margins brought by commoditization, clients’ reduced budgets and the proliferation of self-service research tools. Delivering exceptional research is one way to stand apart. But to survive and still profit, research … Continue reading
Is methodological rigor getting neglected?
Editor’s note: Edward Appleton is European consumer insights manager at a major multinational based in Munich, Germany. Market research is undergoing an exciting phase of change – the survey is under attack as a shallow method of accessing people’s real … Continue reading
Are you a half-full or half-empty researcher?
Editor’s note: George Kuhn is director of research services at Research & Marketing Strategies, Syracuse, N.Y. This is an edited version of a post that originally appeared here under the title “Does your business avoid market research? | The glass … Continue reading
Researchers, your brains are not enough
Editor’s note: Dan Womack, senior manager of insights at Columbus, Ga.-based Aflac, writes a personal blog called Womack Insight. The opinions expressed there are his alone. This is an edited version of a post that originally appeared under the title … Continue reading