Category Archives: State of the Research Industry

Researchers, don’t be afraid to change

Editor’s note: William C. Pink is senior partner, creative analytics at research company Millward Brown. This is an edited version of a post that originally appeared here under the title “Liberating research: a manifesto for change.” I have previously argued … Continue reading

Posted in Market Research Best Practices, State of the Research Industry, Survey Development, The Business of Research | Comment

Don’t fear disruption, MR firms. Embrace it.

Editor’s note: Based in London, Richard Thornton is the global sales and operations director at Cint, a Stockholm research firm. Without a doubt, the trifecta of big data, new technology and social media has disrupted the traditional market research industry … Continue reading

Posted in Panels, Quantitative Research, Research Industry Trends, State of the Research Industry, The Business of Research | Comment

Why the view for MR in 2014 is positive

Editor’s note: Peter Harris is managing director of Vision Critical Australia/New Zealand. This is an edited version of a post that originally appeared here under the title “Why this is the year market research will really shine.” Thinking about the … Continue reading

Posted in Big Data, State of the Research Industry, The Business of Research | Comment

5 takeaways from the CASRO Digital Research Conference

Editor’s note: Jared Huizenga is director of field services at Boston research firm Chadwick Martin Bailey (CMB). This is an edited version of a post that originally appeared here under the title “What’s the Story? 5 Insights from CASRO’s Digital … Continue reading

Posted in Big Data, Mobile Interviewing, State of the Research Industry, The Business of Research | Comment

What online researchers need to learn from digital marketers

Editor’s note: George Terhanian is group chief strategy and products officer in the New York office of research company Toluna. The rise of the 15-year-old online market research industry has been impressive. After many years of double-digit growth, it’s a … Continue reading

Posted in Online Surveys and Research, State of the Research Industry, The Business of Research | Comment

CRC sneak peek: Coca-Cola’s Chris Elsbury on delivering successful presentations

Coming up in October, Quirk’s, the Marketing Research Association (MRA) and the CEB Market Insights Leadership Council are holding the annual Corporate Researchers Conference (CRC) in Dallas. Among the myriad speakers slated to help move corporate researchers from relevant to … Continue reading

Posted in Association News, Marketing Best Practices, State of the Research Industry, The Business of Research | Comment

CRC sneak peek: CareerBuilder’s Kassandra Barnes on gaining buy-in

Coming up in October, Quirk’s, the Marketing Research Association (MRA) and the CEB Market Insights Leadership Council are holding the annual Corporate Researchers Conference (CRC) in Dallas. Among the myriad speakers slated to help move corporate researchers from relevant to … Continue reading

Posted in Association News, Market Research Best Practices, State of the Research Industry, The Business of Research | Comment

If we are to become data scientists, how do we define “scientist”?

Terry Grapentine is a marketing research consultant in Ankeny, Iowa, and author of Applying Scientific Reasoning to the Field of Marketing: Make Better Decisions. I agree with many points that Joseph Rydholm made in his February 2013 Trade Talk column, … Continue reading

Posted in Market Research Best Practices, Research Industry Trends, State of the Research Industry, The Business of Research | 2 Comments

How communication trends and data trails will transform marketing research

Editor’s note: George Wilkerson is president of Market Strategies International, a Livonia, Mich., research firm. This is an edited version of a post that originally appeared here under the title “Remember payphones? Communication trends and data trails will transform market … Continue reading

Posted in Social Media and Marketing Research, State of the Research Industry, Telephone Interviewing, The Business of Research | 2 Comments

Researchers, be thankful for these 7 things

Editor’s note: Alexis Siegle is sample manager at Denver research firm iModerate. This is an edited version of a post that originally appeared here under the title “7 Things That Market Researchers Have to be Thankful for This Season.” Thanksgiving … Continue reading

Posted in Qualitative Research, Quantitative Research, Research Recruiting, Social Media and Marketing Research, State of the Research Industry, The Business of Research | Comment