Category Archives: State of the Research Industry

Us vs. them: The MR vendor/client standoff

Editor’s note: John Dick is president and CEO of CivicScience, a Pittsburgh-based research firm. This is an edited version of a post that originally appeared here under the title, “Being ‘a vendor’ sucks. But so does being ‘a client.’” I’m … Continue reading

Posted in Innovation in Market Research, Market Research Best Practices, Research Blogs and Communities, Research Communities, Research Industry Trends, State of the Research Industry, The Business of Research, Training/Research Education | 5 Comments

Knowing your data

Editor’s note: Scott MacLean is director of data science at Nulink Analytics, Melbourne, Australia. A lot of good things come from New Zealand: Bungee jumping; EasiYo make-your-own yogurt; the All Blacks; Begaand Mainland cheese; good sauvignon blanc wines; Crowded House; … Continue reading

Posted in Big Data, Data Processing, Market Research Techniques, Research Communities, Research Software, State of the Research Industry | Comment

What does the popularity of drones have to do with MR?

Editor’s note: Leslie Townsend is CEO and Co-founder at research firm Kinesis Survey Technologies, Austin, Texas. This is an edited version of a post that originally appeared here under the title, “Drones and … market research?” With applications spanning a … Continue reading

Posted in Innovation in Market Research, Market Research Best Practices, Market Research in the News, Market Research Techniques, Research Industry Trends, State of the Research Industry | Comment

The truth about aging privacy laws and MR

Editor’s note: Jennifer Glasgow is a global privacy and public policy officer at Acxiom, a Little Rock, Ark., research company. This is an edited version of a post that originally appeared here under the title, “The good, bad and ugly … Continue reading

Posted in Market Research Best Practices, Market Research in the News, Market Research Techniques, Qualitative Research, Quantitative Research, Research Blogs and Communities, Research Communities, Research Software, State of the Research Industry | Comment

5 must-read books for marketing researchers

Editor’s note: Miguel Conner is marketing director at Chicago-based research firm qSample. This is an edited version of a post that originally appeared here under the title, “The 5 best books on market research.” There is a lot of market … Continue reading

Posted in Market Research Best Practices, Market Research Techniques, Marketing Research Resources, Research Communities, Research Industry Trends, State of the Research Industry, The Business of Research | Comment

Goodbye CATI, hello mobile-first

Editor’s note: David Shanker is CEO, the Americas, at research firm Lightspeed GMI, Warren, N.J. Rarely do U.S. government rulings impact the market research industry but one recent change defines the future of our industry. Since 2014, several industry associations … Continue reading

Posted in Market Research in the News, Market Research Techniques, Research Industry Trends, State of the Research Industry, The Business of Research | 1 Comment

3 qualities of successful innovation teams

Editor’s note: David Rauch is senior vice president of RTI market Research and Brand Strategy, Norwalk, Conn. The quest for creative breakthroughs and deeper insights is evident at every level of business across the globe seemingly every day. Truly innovative … Continue reading

Posted in Innovation in Market Research, Research Industry Trends, State of the Research Industry, The Business of Research | Comment

From The Quirk’s Event: Combining old with new and partnering with customers

Editor’s note: Julie Wittes Schlack is senior vice president, innovation and design at Communispace Corporation, a Web-based software and services firm out of Boston. This is an edited version of a post that originally appeared here under the title, “Bagels, … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Ethnographic Research, Innovation in Market Research, Market Research Best Practices, Market Research Case Studies, Market Research Techniques, Marketing Best Practices, Qualitative Research, Quantitative Research, Research Industry Trends, State of the Research Industry, The Business of Research | Comment

What’s behind the negativity in market research?

Isaiah Adams is the manager of social media development at marketing research and analytics firm Optimization Group, Mich. This is an edited version of a post that originally appeared here under the title, “Dissecting the negative culture in market research.” … Continue reading

Posted in Market Research Findings, Market Research in the News, Marketing Research Jobs, Marketing Research Resources, Research Industry Trends, Social Media and Marketing Research, State of the Research Industry, The Business of Research | Comment

Researchers, don’t be afraid to change

Editor’s note: William C. Pink is senior partner, creative analytics at research company Millward Brown. This is an edited version of a post that originally appeared here under the title “Liberating research: a manifesto for change.” I have previously argued … Continue reading

Posted in Market Research Best Practices, State of the Research Industry, Survey Development, The Business of Research | Comment