Category Archives: Survey Development

Q&A: How mobile surveys transcend traditional barriers

Editor’s note: The World Food Programme (WFP) regularly conducts surveys throughout the world to assess the food security of different areas. WFP uses two measures to access food security: the Food Consumption Score (FCS) and Reduced Coping Strategies Index (rCSI). … Continue reading

Posted in Consumer Research, International Research, Mobile Interviewing, Online Surveys and Research, Survey Development | 1 Comment

Researchers, don’t be afraid to change

Editor’s note: William C. Pink is senior partner, creative analytics at research company Millward Brown. This is an edited version of a post that originally appeared here under the title “Liberating research: a manifesto for change.” I have previously argued … Continue reading

Posted in Market Research Best Practices, State of the Research Industry, Survey Development, The Business of Research | Comment

English or Spanish or both?

Editor’s note: Roy Eduardo Kokoaychuk is a partner at ThinkNow Research, Burbank, Calif. This is an edited version of a post that originally appeared here under the title “Hispanics and Language – English or Español?” Marketers frequently struggle with whether … Continue reading

Posted in Demographics, Ethnic/Multicultural Research, Qualitative Research, Survey Development | Comment