Category Archives: Survey Development

How to combat low survey participation

Editor’s note: Dan Rangel is director of research solutions at Chicago-based market research firm Survox, and president of the Great Lakes Chapter of the Marketing Research Association. This is an edited version of a piece that originally appeared here under … Continue reading

Posted in Consumer Research, Market Research Best Practices, Survey Development | Comment

When “not sure” is a survey option

Editor’s note: Joe Hopper is president of Chicago-based market research firm Versta Research. This is an edited version of a post that originally appeared here under the title, “Don’t know is not an option.” A perennial debate among survey researchers … Continue reading

Posted in Market Research Best Practices, Survey Development | Comment

New ad campaign? Speculation is no substitute for solid consumer research

Editor’s note: Jeri Smith is president and CEO of Communicus Inc., a Tucson, Ariz., research firm. For advertisers who spend tens or hundreds of millions of dollars on ad campaigns, the first few months of a new campaign are full … Continue reading

Posted in Advertising Research, Consumer Research, Survey Development | 1 Comment

In surveys (or during first dates): Are you asking leading questions?

Editor’s note: Talia Fein is project manager at research firm Chadwick Martin Bailey, Boston. This is an edited version of a post that originally appeared here under the title,” A data dominator’s guide to research design … and dating.” I … Continue reading

Posted in Consumer Research, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Survey Development | Comment

Avoiding common pitfalls in concept testing

Editor’s note: Nitin Sharma is CEO of Gold Research, San Antonio, Texas. This is an edited version of a post that originally appeared here under the title, “Common pitfalls in concept testing and how to avoid them.” Concept testing is … Continue reading

Posted in Concept Research, Consumer Research, Market Research Best Practices, Online Surveys and Research, Survey Development | Comment

Push MR vs. pull MR

Editor’s note: Terry Vavra and Doug Pruden are partners at research firm Customer Experience Partners and authors of Insights, a weekly marketing and loyalty e-newsletter. Vavra is based in Allendale, N.J. Pruden is based in Darien, Conn. This is an … Continue reading

Posted in Advertising Research, Consumer Research, Customer Satisfaction, Survey Development | Comment

New studies show effect of trap questions

Editor’s note: Miguel Conner is marketing director at Chicago-based research and data collection firm qSample. This is an edited version of a post that originally appeared here under the title, “New studies claim survey ‘trap questions’ are questionable for market … Continue reading

Posted in Behavioral Research, Consumer Research, Market Research Findings, Survey Development | Comment

Why anticipatory design could change MR

Editor’s note: Leslie Townsend is CEO and Co-founder at research firm Kinesis Survey Technologies, Austin, Texas. This is an edited version of a post that originally appeared here under the title, “Choice is overrated: How anticipatory design will change the … Continue reading

Posted in Behavioral Research, Consumer Research, Innovation in Market Research, Market Research in the News, Market Research Techniques, Panels, Survey Development | 1 Comment

The moral dilemma of setting unrealistic survey goals

Editor’s note: Lindsey Dickman is a vice president of market research firm Market Strategies International. This is an edited version of a post that originally appeared here under the title, “A researcher’s moral dilemma with unrealistic goals.” January was a … Continue reading

Posted in Consumer Research, Customer Satisfaction, Mail Surveys, Online Surveys and Research, Survey Development | Comment

Q&A: How mobile surveys transcend traditional barriers

Editor’s note: The World Food Programme (WFP) regularly conducts surveys throughout the world to assess the food security of different areas. WFP uses two measures to access food security: the Food Consumption Score (FCS) and Reduced Coping Strategies Index (rCSI). … Continue reading

Posted in Consumer Research, International Research, Mobile Interviewing, Online Surveys and Research, Survey Development | 1 Comment