Category Archives: Telephone Interviewing

How communication trends and data trails will transform marketing research

Editor’s note: George Wilkerson is president of Market Strategies International, a Livonia, Mich., research firm. This is an edited version of a post that originally appeared here under the title ‚ÄúRemember payphones? Communication trends and data trails will transform market … Continue reading

Posted in Social Media and Marketing Research, State of the Research Industry, Telephone Interviewing, The Business of Research | 2 Comments

The real winner of the 2012 presidential election? Research.

Editor’s note: John Fox is principal of John Fox Marketing, Cincinnati. For nearly the past two years we Americans were inundated with presidential election news, debates, commercials and polls. As we spent most of 2012 muddling through the Republican primary … Continue reading

Posted in Market Research in the News, Political Polling, Telephone Interviewing | Comment