Category Archives: The Business of Research

Why companies don’t invest in research

Editor’s note: Alan Nazarelli is president and CEO of Silicon Valley Research Group, a global market research firm, San Jose, Calif. Market research is often the stepchild of the marketing process. We frequently encounter companies where it is seldom given … Continue reading

Posted in Big Data, Market Research Best Practices, Marketing Research Resources, Research Communities, Research Industry Trends, The Business of Research, Training/Research Education | Comment

3 qualities of successful innovation teams

Editor’s note: David Rauch is senior vice president of RTI market Research and Brand Strategy, Norwalk, Conn. The quest for creative breakthroughs and deeper insights is evident at every level of business across the globe seemingly every day. Truly innovative … Continue reading

Posted in Innovation in Market Research, Research Industry Trends, State of the Research Industry, The Business of Research | Comment

From The Quirk’s Event: Combining old with new and partnering with customers

Editor’s note: Julie Wittes Schlack is senior vice president, innovation and design at Communispace Corporation, a Web-based software and services firm out of Boston. This is an edited version of a post that originally appeared here under the title, “Bagels, … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Ethnographic Research, Innovation in Market Research, Market Research Best Practices, Market Research Case Studies, Market Research Techniques, Marketing Best Practices, Qualitative Research, Quantitative Research, Research Industry Trends, State of the Research Industry, The Business of Research | Comment

Data mining 101

Editor’s note: Isaiah Adams is the manager of social media development at marketing research and analytics firm Optimization Group, Mich. This is an edited version of a post that originally appeared here under the title, “Explaining data mining in useful … Continue reading

Posted in Big Data, Data Collection/Field Services, Data Processing, Market Research Best Practices, The Business of Research | Comment

Will MR adapt to survive in the age of big data?

Editor’s note: Editor’s note: David Day is president and CEO of global research company Lightspeed GMI, London. With the continued rise of online and mobile research, the lines between market research and marketing are blurring. Consumer surveys are becoming part of … Continue reading

Posted in Big Data, Business and Product Development, Consumer Research, Data Collection/Field Services, Data Privacy, Data Processing, Innovation in Market Research, Market Research Best Practices, The Business of Research | 1 Comment

The power of consumer reviews in the online search journey

Editor’s note: Greg Rivera is vice president of strategic consulting at Bazaarvoice, Texas. This is an edited version of a post that originally appeared here under the title, “Using consumer reviews to win in search.” Search has changed the consumer … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Product Research, Shopper Insights, The Business of Research | 1 Comment

Understanding the U.S.-EU Safe Harbor Framework

Editor’s note: Abby Devine is the director of government and public affairs for CASRO, Port Jefferson, New York. This is an edited version of a post that originally appeared here the title, “Handling data from Europe? You best understand safe … Continue reading

Posted in Big Data, Data Privacy, Data Processing, International Research, The Business of Research | Comment

B2B vs. B2C? Takeaways from ESOMAR’s first B2B research forum

Editor’s note: Mark Towery is managing director of Geo Strategy Partners, Atlanta. This is an edited version of a post that was published here under the title, “ESOMAR’s first B2B research forum comes to Atlanta, GA.” Geo Strategy Partners participated … Continue reading

Posted in Behavioral Research, Business-To-Business Research, The Business of Research | Comment

Is it time to break up with your moderator?

Editor’s note: Jon Hall is the managing partner at SpencerHall, Inc. This is an edited version of a post that originally appeared here under the title, “How to know when it’s time to break up with your moderator.” Most marketing … Continue reading

Posted in Moderating, The Business of Research | Comment

Using key driver analysis to uncover meaningful results

Editor’s note: Lynnette Leathers is the CEO of Mindspot Research, Orlando, Fla. This is an edited version of a post that originally appeared here under the title, “Mindspot research survey doctor: key driver analysis.” Sometimes you need more than a … Continue reading

Posted in Brand and Image Research, Business and Product Development, Customer Satisfaction, The Business of Research | Comment