Category Archives: The Business of Research

Simple e-mail alternatives to end communication frustrations

Editor’s note: Simon Guy is cofounder and CEO of DataChefs, Davos, Switzerland. This is an edited version of an article that originally appeared here under the title, “You’re still using what?!?” When we hear about research innovation, it’s often in … Continue reading

Posted in Market Research Best Practices, Research Communities, The Business of Research | Comment

Us vs. them: The MR vendor/client standoff

Editor’s note: John Dick is president and CEO of CivicScience, a Pittsburgh-based research firm. This is an edited version of a post that originally appeared here under the title, “Being ‘a vendor’ sucks. But so does being ‘a client.’” I’m … Continue reading

Posted in Innovation in Market Research, Market Research Best Practices, Research Blogs and Communities, Research Communities, Research Industry Trends, State of the Research Industry, The Business of Research, Training/Research Education | 5 Comments

5 must-read books for marketing researchers

Editor’s note: Miguel Conner is marketing director at Chicago-based research firm qSample. This is an edited version of a post that originally appeared here under the title, “The 5 best books on market research.” There is a lot of market … Continue reading

Posted in Market Research Best Practices, Market Research Techniques, Marketing Research Resources, Research Communities, Research Industry Trends, State of the Research Industry, The Business of Research | Comment

Do you know how much your customers are worth?

Editor’s note: Mark Haller is an advisory partner at the Chicago office of New York-based professional services consultancy PwC. This is an edited version of a post that originally appeared on the American Marketing Association’s blog under the title, “How much … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Marketing Best Practices, The Business of Research | 1 Comment

Goodbye CATI, hello mobile-first

Editor’s note: David Shanker is CEO, the Americas, at research firm Lightspeed GMI, Warren, N.J. Rarely do U.S. government rulings impact the market research industry but one recent change defines the future of our industry. Since 2014, several industry associations … Continue reading

Posted in Market Research in the News, Market Research Techniques, Research Industry Trends, State of the Research Industry, The Business of Research | 1 Comment

Is your brand healthy?

Editor’s note: Joel Rubinson is the president and founder of Rubinson Partners, a New York marketing research consulting company. Many use the terms brand equity and brand health interchangeably; they shouldn’t. Brand equity refers to the size of a brand. … Continue reading

Posted in Brand and Image Research, Market Research Findings, The Business of Research | 1 Comment

Why companies don’t invest in research

Editor’s note: Alan Nazarelli is president and CEO of Silicon Valley Research Group, a global market research firm, San Jose, Calif. Market research is often the stepchild of the marketing process. We frequently encounter companies where it is seldom given … Continue reading

Posted in Big Data, Market Research Best Practices, Marketing Research Resources, Research Communities, Research Industry Trends, The Business of Research, Training/Research Education | 1 Comment

3 qualities of successful innovation teams

Editor’s note: David Rauch is senior vice president of RTI market Research and Brand Strategy, Norwalk, Conn. The quest for creative breakthroughs and deeper insights is evident at every level of business across the globe seemingly every day. Truly innovative … Continue reading

Posted in Innovation in Market Research, Research Industry Trends, State of the Research Industry, The Business of Research | Comment

From The Quirk’s Event: Combining old with new and partnering with customers

Editor’s note: Julie Wittes Schlack is senior vice president, innovation and design at Communispace Corporation, a Web-based software and services firm out of Boston. This is an edited version of a post that originally appeared here under the title, “Bagels, … Continue reading

Posted in Business and Product Development, Consumer Research, Customer Satisfaction, Ethnographic Research, Innovation in Market Research, Market Research Best Practices, Market Research Case Studies, Market Research Techniques, Marketing Best Practices, Qualitative Research, Quantitative Research, Research Industry Trends, State of the Research Industry, The Business of Research | Comment

Data mining 101

Editor’s note: Isaiah Adams is the manager of social media development at marketing research and analytics firm Optimization Group, Mich. This is an edited version of a post that originally appeared here under the title, “Explaining data mining in useful … Continue reading

Posted in Big Data, Data Collection/Field Services, Data Processing, Market Research Best Practices, The Business of Research | Comment