Category Archives: The Business of Research

Q&A: Big data and its meaning for marketing researchers

Editor’s note: Greg Mishkin is a vice president of research and consulting at Market Strategies International, Livonia, Mich. This is an edited version of a post that originally appeared here under the title “Answers to the four most popular big … Continue reading

Posted in Big Data, Data Privacy, Research Industry Trends, Social Media and Marketing Research, Text Analytics, The Business of Research | Comment

Researchers, don’t be afraid to change

Editor’s note: William C. Pink is senior partner, creative analytics at research company Millward Brown. This is an edited version of a post that originally appeared here under the title “Liberating research: a manifesto for change.” I have previously argued … Continue reading

Posted in Market Research Best Practices, State of the Research Industry, Survey Development, The Business of Research | Comment

Why ad campaign testing is so elusive

Editor’s note: Ben Proctor and Kerri Norton are insights strategists at New York research firm Miner & Co. Studio. A combined 15 years of ad campaign testing. Work on ads that have launched some of the biggest entertainment properties of … Continue reading

Posted in Advertising Research, Market Research Best Practices, The Business of Research | Comment

Qualitative recruitment in a digital world

Editor’s note: Lisa Boughton is director and co-founder of U.K. fieldwork agency Angelfish. A quick glance at the hot topics setting tongues wagging on market research forums suggests that while researchers are discussing how to harness the power of big … Continue reading

Posted in Market Research Best Practices, Qualitative Research, Research Recruiting, The Business of Research | Comment

Why product marketers should care about data privacy and security

The recent experience of Target highlights the risks to a brand of a failure to secure the personal information of its customers. Global brands such as Google and Facebook have been loudly criticized for their data privacy practices. The constant … Continue reading

Posted in Brand and Image Research, Consumer Research, Data Privacy, Research Industry Trends, The Business of Research | Comment

Don’t fear disruption, MR firms. Embrace it.

Editor’s note: Based in London, Richard Thornton is the global sales and operations director at Cint, a Stockholm research firm. Without a doubt, the trifecta of big data, new technology and social media has disrupted the traditional market research industry … Continue reading

Posted in Panels, Quantitative Research, Research Industry Trends, State of the Research Industry, The Business of Research | Comment

Why the view for MR in 2014 is positive

Editor’s note: Peter Harris is managing director of Vision Critical Australia/New Zealand. This is an edited version of a post that originally appeared here under the title “Why this is the year market research will really shine.” Thinking about the … Continue reading

Posted in Big Data, State of the Research Industry, The Business of Research | Comment

5 takeaways from the CASRO Digital Research Conference

Editor’s note: Jared Huizenga is director of field services at Boston research firm Chadwick Martin Bailey (CMB). This is an edited version of a post that originally appeared here under the title “What’s the Story? 5 Insights from CASRO’s Digital … Continue reading

Posted in Big Data, Mobile Interviewing, State of the Research Industry, The Business of Research | Comment

Researchers, think of your clients as students

Editor’s note: Kathryn Korostoff is president of Research Rockstar LLC, a Marlborough, Mass., provider of market research training. This is an edited version of a post that originally appeared here. Market researchers can learn a lot from teachers. The best … Continue reading

Posted in Market Research Best Practices, Market Research Findings, The Business of Research | Comment

Talking points for convincing senior managers to build an in-house panel

Editor’s note: Darren Bosik is senior methodologist with QuestBack, a Bridgeport, Conn., enterprise feedback management firm. As a researcher, when the discussion turns to investing in developing an in-house online panel, it’s often a difficult sell. Senior managers are pulling … Continue reading

Posted in Brand and Image Research, Online Surveys and Research, Panels, The Business of Research | Comment