Category Archives: The Business of Research

The power of consumer reviews in the online search journey

Editor’s note: Greg Rivera is vice president of strategic consulting at Bazaarvoice, Texas. This is an edited version of a post that originally appeared here under the title, “Using consumer reviews to win in search.” Search has changed the consumer … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Product Research, Shopper Insights, The Business of Research | Comment

Understanding the U.S.-EU Safe Harbor Framework

Editor’s note: Abby Devine is the director of government and public affairs for CASRO, Port Jefferson, New York. This is an edited version of a post that originally appeared here the title, “Handling data from Europe? You best understand safe … Continue reading

Posted in Big Data, Data Privacy, Data Processing, International Research, The Business of Research | Comment

B2B vs. B2C? Takeaways from ESOMAR’s first B2B research forum

Editor’s note: Mark Towery is managing director of Geo Strategy Partners, Atlanta. This is an edited version of a post that was published here under the title, “ESOMAR’s first B2B research forum comes to Atlanta, GA.” Geo Strategy Partners participated … Continue reading

Posted in Behavioral Research, Business-To-Business Research, The Business of Research | Comment

Is it time to break up with your moderator?

Editor’s note: Jon Hall is the managing partner at SpencerHall, Inc. This is an edited version of a post that originally appeared here under the title, “How to know when it’s time to break up with your moderator.” Most marketing … Continue reading

Posted in Moderating, The Business of Research | Comment

Using key driver analysis to uncover meaningful results

Editor’s note: Lynnette Leathers is the CEO of Mindspot Research, Orlando, Fla. This is an edited version of a post that originally appeared here under the title, “Mindspot research survey doctor: key driver analysis.” Sometimes you need more than a … Continue reading

Posted in Brand and Image Research, Business and Product Development, Customer Satisfaction, The Business of Research | Comment

What’s behind the negativity in market research?

Isaiah Adams is the manager of social media development at marketing research and analytics firm Optimization Group, Mich. This is an edited version of a post that originally appeared here under the title, “Dissecting the negative culture in market research.” … Continue reading

Posted in Market Research Findings, Market Research in the News, Marketing Research Jobs, Marketing Research Resources, Research Industry Trends, Social Media and Marketing Research, State of the Research Industry, The Business of Research | Comment

Why e-com needs to provide true personalization

Editor’s note: T.J. Gentle is the CEO and president of Smart Furniture, Chattanooga, Tenn. Personalized experiences engage customers. That principle has been well-known to merchants for hundreds of years – maybe even longer – ever since they discovered that learning … Continue reading

Posted in Advertising Research, Behavioral Economics, Consumer Research, Customer Satisfaction, Retailing, The Business of Research | Comment

Is MR standing still?

Editor’s note: Jeroen Rietberg is the director at analysis and reporting company Intellex, Netherlands. There is no denying the fact that the market research industry is changing and changing fast. There are those who claim that the industry might even … Continue reading

Posted in Big Data, Public Opinion/Social Research, Qualitative Research, Quantitative Research, The Business of Research | Comment

Auto dialing poses legal challenges as Americans ditch the home phone

Editor’s note: Abby Willman is the director of government and public affairs for CASRO, Port Jefferson, New York. This is an edited version of a post that originally appeared here the title “Rise in mobile phone-only homes poses legal challenge … Continue reading

Posted in Telephone Interviewing, The Business of Research | Comment

Brands, it’s time to get social

Editor’s note: Cat Nunnery is the client success director at Bazaarvoice. This is an edited version of a post that originally appeared here under the title “Encouraging social sharing.” Social media provides a wealth of personalized content, harnessing this is … Continue reading

Posted in Advertising Research, Brand and Image Research, Public Opinion/Social Research, Shopper Insights, Social Media and Marketing Research, Storytelling, The Business of Research | Comment