Category Archives: The Business of Research

Why product marketers should care about data privacy and security

The recent experience of Target highlights the risks to a brand of a failure to secure the personal information of its customers. Global brands such as Google and Facebook have been loudly criticized for their data privacy practices. The constant … Continue reading

Posted in Brand and Image Research, Consumer Research, Data Privacy, Research Industry Trends, The Business of Research | Comment

Don’t fear disruption, MR firms. Embrace it.

Editor’s note: Based in London, Richard Thornton is the global sales and operations director at Cint, a Stockholm research firm. Without a doubt, the trifecta of big data, new technology and social media has disrupted the traditional market research industry … Continue reading

Posted in Panels, Quantitative Research, Research Industry Trends, State of the Research Industry, The Business of Research | Comment

Why the view for MR in 2014 is positive

Editor’s note: Peter Harris is managing director of Vision Critical Australia/New Zealand. This is an edited version of a post that originally appeared here under the title “Why this is the year market research will really shine.” Thinking about the … Continue reading

Posted in Big Data, State of the Research Industry, The Business of Research | Comment

5 takeaways from the CASRO Digital Research Conference

Editor’s note: Jared Huizenga is director of field services at Boston research firm Chadwick Martin Bailey (CMB). This is an edited version of a post that originally appeared here under the title “What’s the Story? 5 Insights from CASRO’s Digital … Continue reading

Posted in Big Data, Mobile Interviewing, State of the Research Industry, The Business of Research | Comment

Researchers, think of your clients as students

Editor’s note: Kathryn Korostoff is president of Research Rockstar LLC, a Marlborough, Mass., provider of market research training. This is an edited version of a post that originally appeared here. Market researchers can learn a lot from teachers. The best … Continue reading

Posted in Market Research Best Practices, Market Research Findings, The Business of Research | Comment

Talking points for convincing senior managers to build an in-house panel

Editor’s note: Darren Bosik is senior methodologist with QuestBack, a Bridgeport, Conn., enterprise feedback management firm. As a researcher, when the discussion turns to investing in developing an in-house online panel, it’s often a difficult sell. Senior managers are pulling … Continue reading

Posted in Brand and Image Research, Online Surveys and Research, Panels, The Business of Research | Comment

What online researchers need to learn from digital marketers

Editor’s note: George Terhanian is group chief strategy and products officer in the New York office of research company Toluna. The rise of the 15-year-old online market research industry has been impressive. After many years of double-digit growth, it’s a … Continue reading

Posted in Online Surveys and Research, State of the Research Industry, The Business of Research | Comment

CRC sneak peek: Coca-Cola’s Chris Elsbury on delivering successful presentations

Coming up in October, Quirk’s, the Marketing Research Association (MRA) and the CEB Market Insights Leadership Council are holding the annual Corporate Researchers Conference (CRC) in Dallas. Among the myriad speakers slated to help move corporate researchers from relevant to … Continue reading

Posted in Association News, Marketing Best Practices, State of the Research Industry, The Business of Research | Comment

CRC sneak peek: CareerBuilder’s Kassandra Barnes on gaining buy-in

Coming up in October, Quirk’s, the Marketing Research Association (MRA) and the CEB Market Insights Leadership Council are holding the annual Corporate Researchers Conference (CRC) in Dallas. Among the myriad speakers slated to help move corporate researchers from relevant to … Continue reading

Posted in Association News, Market Research Best Practices, State of the Research Industry, The Business of Research | Comment

Postcards from Brazil: Research in the wild, wild South

Editor’s note: In this post, researcher Alan Grabowsky looks back at some of his experiences conducting research in Brazil during the 1970s and ’80s. Grabowsky founded ABACO Marketing Research, a São Paulo, Brazil firm, in 1975 to perform confidential projects for Brazilian … Continue reading

Posted in International Research, Interviewing, Market Research Humor, The Business of Research, Uncategorized | 1 Comment