Category Archives: Uncategorized

Premium brand? Don’t miss out on the Yummy market

Editor’s note: Chad Hinkle is a consumer behavior consultant for Insights In Marketing. This is an edited version of a post that originally appeared here under the title “Beyond “Yummy”: How premium brands can capture 20% of men.” “Young.” “Big … Continue reading

Posted in Business and Product Development, Consumer Psychology, Consumer Research, Demographics, Lifecycle/Lifestyle Research, Millennials, Retailing, Uncategorized | Comment

Postcards from Brazil: Research in the wild, wild South

Editor’s note: In this post, researcher Alan Grabowsky looks back at some of his experiences conducting research in Brazil during the 1970s and ’80s. Grabowsky founded ABACO Marketing Research, a São Paulo, Brazil firm, in 1975 to perform confidential projects for Brazilian … Continue reading

Posted in International Research, Interviewing, Market Research Humor, The Business of Research, Uncategorized | 1 Comment

Qual & Quant: A love story

Editor’s note: Adam Rossow is partner and head of marketing at iModerate, a Denver research firm. This is an edited version of a post that appeared here under the same title. In honor of Valentine’s Day, we wanted to celebrate … Continue reading

Posted in Focus Groups, Market Research Humor, Qualitative Research, Quantitative Research, Uncategorized | Comment

Creative consumers are a good thing, really

Editor’s note: Bryan Urbick is founder and chairman of Consumer Knowledge Centre, a London research firm. I can still hear the voices, trying to persuade us against our idea. In the mid-1990s when we first decided to progress with some … Continue reading

Posted in Brainstorming Research, Concept Research, Focus Groups, Qualitative Research, Uncategorized | Comment

Gaining clinical insight with physician interviews

Editor’s note: Joseph Kalinowski is founding principal of Trilogy Associates, a Pittsboro, N.C., management consulting and business development firm. Whenever you are contemplating something new in the medical arena, it’s inevitable that you will want to know what clinicians think … Continue reading

Posted in Uncategorized | 2 Comments

Welcome to the Quirk’s Research Industry Voices blog

We are happy to announce the Quirk’s Research Industry Voices blog! Our goal is to provide a forum for researchers of all stripes to discuss topics of interest to the industry as a whole. Whether you’re on the client side … Continue reading

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